James Chen of Huawei Discusses AI UBB's Transformative Potential for Business Growth
On October 16, 2025, during the 11th Ultra-Broadband Forum (UBBF), James Chen, the President of Huawei's Carrier Business, laid bare a series of advanced practices that Huawei has developed in collaboration with operators to propel business growth using AI-driven ultra-broadband (UBB). In his keynote address titled "Triple Leap Towards AI UBB: Stimulating a New Phase in Business Development," Chen asserted that operators have made significant strides in depth, width, and height to foster new growth opportunities in the era of AI UBB.
Harnessing AI for Business Growth
Chen emphasized the vital role of leapfrog innovations in creating substantial business success. He pointed out that operators have a unique opportunity to expand their growth by providing guaranteed quality service, broadening their business landscapes to encompass digital and intelligent services, and enhancing their competitive edge through accelerated network intelligence.
Leap in Depth: From Bandwidth to Experience Monetization
The paradigm shift from focusing solely on bandwidth to enhancing user experiences is reshaping how operators monetize their services. By integrating AI capabilities with networks, operators can pinpoint specific application performance enhancements and proactively ensure optimal service delivery, especially in high-demand areas like cloud gaming and 4K streaming. For instance, a leading Thai operator has successfully implemented Huawei's AI WAN solution to boost application performance, resulting in a smoother gaming experience for users while significantly increasing their average revenue per user (ARPU).
Leap in Width: Expanding Business Frontiers with Digital Intelligence
In the realm of home networks, global operators oversee over a billion home gateways, positioning them favorably to transition from mere home network providers to smart home service providers. This year, Huawei has launched the AI Homehub, which has enabled a particular operator to offer smart home services that elevated ARPU for home services by 60%.
For small and medium-sized enterprises (SMEs), operators are leveraging Fiber to the Office (FTTO) solutions to create unified management platforms delivering standardized digital and intelligent services, thus assisting in the intelligent transformation of businesses. For example, major operators in China are already deploying such FTTO solutions commercially, reaching over 2 million users.
Moreover, in medium to large enterprises, operators utilize integrated Wi-Fi detection and communication technologies to develop innovative growth tools. Notably, one UAE operator has employed Huawei's AirEngine Wi-Fi 7 to provide Wi-Fi-as-a-Service, enabling businesses to reduce their total cost of ownership for conference room detection systems by 67%.
Leap in Height: Evolving Towards Intelligent Operations
The transformation of network operations from order-based tasks to intelligent operations remains pivotal. Operators can manage Level 4 network autonomy, facilitating a more intelligent network landscape. For instance, Huawei partnered with MasOrange in Spain to establish Europe’s first Level 4 autonomous IP network; utilizing iMaster NCE, the operator significantly reduced the mean time to repair (MTTR), enhancing user satisfaction.
The Road Ahead
Chen concluded his address by affirming that the AI UBB framework is merely at its inception stage and that Huawei is eager to collaborate with operators and industry partners to continue driving ongoing innovations. The company aims to help operators succeed in the age of AI by monetizing experiences, fostering new growth trajectories, and minimizing operational costs.
In this ever-evolving landscape, Huawei's commitment to facilitating the transformation of the telecommunications sector towards smarter, more integrated solutions positions them as a leader in the AI UBB space. As operators embrace these innovations, the potential for growth and enhanced customer experiences in the digital world is immense.