Launch of 'Simon': A New Era for Marketing Agencies
On May 1, 2025, Baymon Co., Ltd., located in Shibuya, Tokyo, announced the release of the beta version of its innovative AI marketing platform, 'Simon.' This cutting-edge tool aims to revolutionize marketing operations by focusing on the critical aspect of selecting advertising media. The beta version introduces two main features designed to empower businesses and improve decision-making in their marketing strategies.
Key Features of 'Simon'
1. Automatic Selection of Advertising Media
The platform utilizes artificial intelligence to analyze various advertising platforms such as social media, Google Ads, and YouTube, automatically selecting the most suitable ones for a campaign's target audience. This functionality significantly streamlines the process of campaign optimization, allowing businesses to focus on implementation rather than the intricacies of media selection.
2. Automated Copy Generation
In addition to media selection, Simon generates compelling advertising copy and banner text effortlessly. By using AI, this feature enables advertisers to create effective messages quickly and reduce production time and costs, making marketing campaigns more efficient and accessible.
Advantages of Simplicity and Flexibility
Baymon has designed Simon with ease of use in mind. The platform offers accessible tools for companies to implement advertising strategies without heavy reliance on advertising agencies, especially appealing for firms looking to build independent marketing approaches. The free plan allows businesses to start utilizing the platform without any upfront costs, further enhancing its appeal.
Businesses can leverage AI technology to optimize their advertising campaigns, leading to data-driven decision-making that maximizes return on investment (ROI). With plans to continuously enhance AI precision, Simon aims to provide progressively refined outcomes.
Tailored Marketing Solutions
Simon's flexible advertising operations adapt to users' needs, offering crafted media selections and copy creation that differentiate their marketing efforts from competitors. In this beta phase, users can start with a free personal account, while paid plans are anticipated to be introduced soon.
Transforming Advertising Media
Unlike traditional marketing solutions, Simon aims to redefine what advertising media can achieve. By articulating accrued marketing knowledge into its unique AI, Simon can quantify the effectiveness of advertisement placements based on a myriad of factors, including target demographics and product attributes. This capability allows businesses to identify effective media outlets rapidly—often in under one minute.
Comprehensive Advertising Coverage
Simon covers all major online and offline advertising platforms in Japan. The ability to set budgets allows marketers to discover the optimal allocation of their resources across different media. Gone are the days when placing ads in well-known outlets guaranteed success; Simon provides unbiased analyses that could introduce businesses to less familiar yet potentially effective advertising avenues.
Gathering User Feedback for Continued Improvement
As Simon moves towards its commercial release on December 25, 2025, it will incorporate user feedback to refine its features further. The advertising media selection function will remain free, while a paid version will offer advanced functionalities like data importing and bespoke media selection services, bolstered by dedicated consulting support.
Positive User Experience
Feedback from early beta users has been encouraging, with reports of up to 40% reductions in labor associated with advertising planning. One EC business owner in Shibuya praised the intuitive interface of Simon, stating that the platform simplified the selection process for media, capturing both budgetary constraints and strategic marketing components without hefty learning curves.
About Baymon Co., Ltd.
Founded on December 25, 2024, Baymon Co. Ltd. is located in the Jingu-mae Tower in Shibuya and aims to democratize marketing by enabling equal decision-making opportunities for consumers. With notable figures like CEO Naoki Matsui at the helm, Baymon is committed to shaping the future of marketing by integrating AI and advanced data analytics into its offerings and empowering advertisers on the path to success.
For more information, visit
Baymon's official website or explore Simon at
simon's site.