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Bath & Body Works and Disney: A Magical Fragrance Collection

Bath & Body Works is set to enchant fans with its latest product launch. Collaborating with Disney, the brand is introducing a captivating fragrance collection inspired by beloved Disney Princess characters. This collaboration, which will hit stores and online platforms on February 16, 2025, includes six brand-new fragrances based on iconic princesses: Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana.

A Dazzling Array of Products

Encompassing a whopping 85 products, this launch marks Bath & Body Works' most extensive collaboration to date. The collection features an eclectic mix of personal care and home fragrance items, including fine fragrance mist, body washes, creams, lip glosses, candles, hand soaps, sanitizers, and decorative accessories. Prices for these enchanting products range from just $1.95 to $99.95, making it accessible for all Disney fans eager to bring a piece of the fairy tale into their daily lives.

Each fragrance is thoughtfully crafted to mirror the unique traits and stories of the princesses they represent. For example, Cinderella's fragrance boasts notes of gardenia petals and enchanting musk, capturing her resilience and kindness. Tiana's scent reflects her determination with notes of delicate water lily and gilded amber, while Belle's fragrance celebrates individuality with aromas of rose petals and sparkling buttercup.

The Power of Scent in Storytelling

Maurice Cooper, Chief Customer Officer at Bath & Body Works, expresses the excitement around this launch. He states, "Scent has the power to transform our thoughts, feelings, and emotions, and we're inviting customers to experience these beloved Disney characters like never before through the power of fragrance." This collection not only allows fans to enjoy delightful scents but also deepens their connection with the characters that have captured hearts for generations.

Disney’s Senior Vice President, Liz Shortreed, echoes this sentiment, stating, "The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories."

Exploring the Fragrance Inspirations

Let’s take a closer look at the inspirations behind some of these fragrances:

• - Ariel: Her scent highlights her adventurous spirit with notes of sea salt breeze and golden citrus.
• - Moana: Inspired by her courage, her fragrance features lush green palms and plumeria breeze.
• - Jasmine: Her scent celebrates empowerment and independence with vibrant jasmine flower notes.

Through this collaboration, Bath & Body Works allows fans to not only indulge in delightful scents but also explore the depths of each character's story, encouraging everyone to identify with what resonates most with them.

Exclusive Early Access for Rewards Members

As part of the excitement, Bath & Body Works is offering its rewards program members an exclusive chance to shop the new collection on February 11 and 12 before the public launch. This initiative not only rewards loyal customers but also creates a sense of royalty within the Bath & Body Works community.

As this collaboration unfolds, it’s clear that Bath & Body Works has woven Disney's enchanting magic into its branding. This new fragrance line will surely delight both existing fans and new customers looking for a meaningful way to connect with their favorite princesses.

For more information about this magical collection, shoppers can visit Bath & Body Works' official website or their app.

Conclusion

In summary, the Bath & Body Works and Disney collaboration is a thrilling venture that combines two iconic brands. With an impressive range of products and enchanting fragrances deeply inspired by Disney Princess characters, fans are in for a treat come February 16. Whether you’re a lifelong Disney enthusiast or just love beautifully crafted fragrances, this collection is one to look out for!