HK Printers Association and APTEC Launch Revolutionary CTV Program at China Print 2025

The Launch of a New Era in Printing

On May 18, 2025, the Hong Kong Printers Association (HKPA) and its subsidiary, the Advanced Printing Technology Centre (APTEC), made a significant announcement at China Print 2025, the world’s largest printing trade show. This exhibition drew global attention and served as the platform for introducing a revolutionary program aimed at improving printing quality across the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area or GBA).

Setting the Standard for Quality Control

The highlight of the event was the official introduction of the 'Requirements for the Calculation and Application of Colour Tone Value (CTV) for Printing Process Control.' Notably, this represents the first standardized approach to coloring in the GBA printing industry. The initiative facilitated public hearings held by the Guangdong-Hong Kong-Macao Greater Bay Area Standardization Research Center, marking a significant step toward ensuring consistent and high-quality printing processes domestically.

The CTV program, aptly titled 'Colour．Method．Master GBA RECREATES THE WORLD'S COLOUR,' aims to streamline color management practices across the region's printing sector. It has been made possible through funding from Hong Kong's Cultural and Creative Industries Development Agency (CCIDA).

Chairman of the HKPA, Mr. Jackson S. Y. Leung, expressed optimism about this initiative, highlighting its potential to enhance print quality by incorporating standardized color management techniques throughout the production chain. This ambitious plan is not just a local endeavor; the HKPA envisions CTV as a nationwide benchmark eventually influencing global standards.

A 55-Member Delegation Leads the Charge

A pivotal aspect of the HKPA's participation in China Print was the 55-member delegation that attended the event. This included key association leaders and industry veterans who aim to gather insights and foster collaborations within the sector. The delegation's presence underscores the significance the HKPA places on advancing printing technology and enhancing partnerships among industry stakeholders.

Chairman Leung’s remarks during the event emphasized the urgency for the printing industry to adopt CTV standards following its formal establishment in the GBA. He envisions a future where these standards are not only utilized on a local level but are recognized and implemented globally as a benchmark for printing excellence.

Engaging with the Industry

During the course of the event, the HKPA and APTEC showcased their commitment to embracing cutting-edge technology and innovation in printing. They set up an exhibition booth in the China International Exhibition Center (Shunyi Hall), where they shared insights about the Colour．Method．Master campaign, interacted with vendors, and explored the latest technologies shaping the robust future of printing.

Furthermore, the delegates had the unique opportunity to gather market insights and engage with various stakeholders in the industry. These exchanges are crucial for fostering an environment of knowledge sharing, which is critical in an industry that is continually evolving and adapting to new technologies.

Looking Forward

Applauded for its initiatives, the HKPA emphasizes that the CTV program is a long-term commitment that exceeds basic compliance — it strives to mold a new culture of quality awareness in the printing process. As the program gains momentum, those involved in the printing industry are encouraged to actively participate in CTV adoption, ensuring a competitive edge in both local and international markets.

For further information about the CTV program and its implications for the future of printing, visit CTV APTEC.

In conclusion, the introduction of the Colour Tone Value program stands as a landmark development in the printing industry, heralding a new age of quality control and international cooperation. As the HKPA and APTEC lead this innovative initiative, the global printing community watches closely, recognizing the potential for transformative change fueled by standardization in printing practices across borders.