#Luxembourg #FIA WEC #FAGE #Strassen #Lone Star Le Mans

FAGE Partners with Lone Star Le Mans

FAGE International S.A., a prominent name in the Greek yogurt industry, recently declared a multi-year collaboration with the renowned Lone Star Le Mans race, part of the FIA World Endurance Championship (WEC). This partnership marks a significant step for FAGE as it bridges culinary excellence with the excitement of automotive sports.

Established in 1926 in Greece, FAGE has built a reputation for its traditional Greek yogurt. The new partnership is set to amplify its presence during one of the world’s most prestigious endurance racing events, bringing forth an exciting culinary experience for racing enthusiasts and yogurt lovers alike.

Culinary Experiences at the Track

Through this collaboration, FAGE plans to engage the growing fanbase of the FIA WEC by offering a taste of its flagship Greek yogurt. The company will set up direct points of contact, featuring exclusive culinary experiences through the Le Mans Spirit Club. Such initiatives will allow fans to indulge in outstanding flavors throughout the race weekend, blending a sporty environment with delightful culinary offerings.

Athanassios Filippou, CEO of FAGE, expressed his enthusiasm regarding the partnership. He stated, “Our collaboration with the FIA WEC Lone Star Le Mans brings together two organizations that share a profound reverence for heritage, expertise, and performance. We are excited to provide unforgettable experiences for the passionate WEC community and to be part of the championship's pursuit of excellence and innovation.”

A Shared Passion for Performance

Marius Louvet, the Marketing and Communications Director of the FIA World Endurance Championship, also commented on the partnership, stating, “We are thrilled to welcome FAGE among our partners for the Lone Star Le Mans project. FAGE is a well-established, internationally recognized brand that has enjoyed tremendous success, and this partnership highlights the WEC’s capability to captivate audiences beyond the traditional motorsport and automotive landscapes.”

FAGE’s vibrant presence at the event will not only enhance the overall atmosphere for attendees but will also include various activities designed to engage fans and introduce them to new brands. With the Lone Star Le Mans race featuring cutting-edge race prototypes and production-derived sports cars, it promises an exhilarating mix of professionalism and amateur competition in categories like Hypercar and LMGT3.

As the official partner, FAGE will be active throughout the Lone Star Le Mans weekend, not only through on-site activations but also by producing digital content tailored to generate excitement among fans. This initiative celebrates endurance racing on a global scale while emphasizing FAGE's culinary heritage.

About FAGE

FAGE prides itself on its dedication to delivering high-quality dairy products to food lovers across the globe. Since its inception, the company has grown from its Greek roots to become a beloved brand in over 30 countries, famous for its strained Greek yogurt. FAGE continues to promote a healthy lifestyle with delicious products crafted with care. In this exciting phase of its evolution, the partnership with the FIA WEC serves as a testament to its commitment to innovation and excellence.

In conclusion, the union between FAGE and the FIA WEC reflects a shared vision of performance, quality, and community engagement, promising to enhance the spectator's experience at the Lone Star Le Mans race while furthering the legacy of both partners involved.