#Japan #Fuchu #Moranbon #Choregi #Vegelife

Tackling Japan's Vegetable Deficiency

Amid the growing concern over the average Japanese daily vegetable intake, Moranbon Inc., headquartered in Fuchu, Tokyo, is launching innovative solutions to enhance vegetable consumption. With the Japanese government recommending a daily intake of over 350 grams of vegetables, recent statistics revealed an average consumption of only 256 grams, indicating a shortfall of roughly 100 grams. This significant gap in dietary requirements has prompted Moranbon to introduce their revitalized Well-Being Vegelife Choregi dressings—specifically designed to make vegetables more enjoyable and accessible in daily meals.

Incorporating elements from Korean cuisine, well-known for its emphasis on hearty vegetable consumption, Moranbon is on a mission to encourage healthier eating habits through their new campaign titled “A Happy Mixing Life - Daily Choregi”. The idea is simple: by mixing vegetables with these flavorful dressings, they become tender and delicious, motivating consumers to consume larger quantities of vegetables without feeling overwhelmed. This initiative not only aims to enhance individual health but also targets the wider social issue of vegetable deficiency, marking Moranbon as a proud supporter of the Ministry of Agriculture, Forestry, and Fisheries.

The Inspiration Behind Choregi

Choregi salad, characterized by the act of mixing vegetables with dressings, has seen a surge in popularity among households in Japan, with nearly half of families incorporating it into their meals. This mixing method creates a delightful combination where rich dressings blend seamlessly with vegetables, reducing their bulk and making them more palatable—even for children and those who may typically shy away from raw vegetables. Moranbon's renewed commitment to enhancing the Choregi salad experience aims to positivelly reshape how people view and consume vegetables.

Revision Highlights

• - Authentic Flavor: A particular focus has been placed on the sesame oil used in the dressings, with 100% pure, cold-pressed sesame oil emphasized for its rich taste.
• - Easy-to-Use Packaging: The dressings now feature a one-piece cap design for added convenience.

Product Offerings

• - Well-Being Vegelife Choregi Dressing: This dressing has undergone enhancements to increase sesame content by approximately 1.6 times, promoting the natural flavor of sesame. With an infusion of sesame and garlic, it offers a delicious soy sauce taste that is rich yet child-friendly.

• - Well-Being Vegelife Korean Seaweed Choregi Dressing: This variant has been refined to soften the saltiness while allowing the sweet and rich flavors to shine through, resulting in a deliciously thick seasoning that is easy to enjoy. The use of finely chopped seaweed and sesame oil delivers a distinct umami taste that not only pairs well with salads but also complements tofu for an enhanced sipping experience.

Recipe Creativity

Moranbon's website features over 60 unique recipes utilizing the Choregi dressings. These suggestions aim to enrich the cooking repertoire of consumers, ensuring that they find new and exciting ways to incorporate more vegetables into their diets.

Well-Being Vegelife Brand Philosophy

At Moranbon, we believe everyone should enjoy vegetables in a delightful and uncomplicated manner. It is widely acknowledged that consuming vegetables is essential for maintaining health. However, the seasonality and fluctuating prices can create barriers to achieving this goal. Daily salads can become monotonous, while other vegetable dishes can be labor-intensive. Additionally, preferences vary widely among children and adults alike, which can pose challenges in including enough vegetables in meals.

In South Korea, the average vegetable consumption per capita is among the highest globally, with vegetables playing a significant role in daily family meals. This stems from the cultural idea of maintaining health through diet, highlighting the value of balancing flavors and colors. By tapping into the essence of Korean culinary traditions, Moranbon has created a brand dedicated to making vegetables enjoyable for both children and adults. It’s all about simplicity—just a dash or a quick mix can lead to delightful meals. By weaving vegetables into everyday life, the Well-Being Vegelife series enriches our dining experiences.

For more details, visit the Well-Being Vegelife brand page.

Product Details

• - Well-Being Vegelife Choregi Dressing: 310g per unit, sold in cases of 10. Best stored in a cool, dry place away from direct sunlight. Best by date: 210 days. Suggested retail price: 400 yen (tax excluded).
• - Well-Being Vegelife Korean Seaweed Choregi Dressing: Identical specifications as above, providing ample opportunity for households to enjoy diverse meals while improving vegetable intake.