#United States #AI tools #enCORE #Event Production #Schiller Park

Encore Unveils Ambitious $100 Million Investment for Innovative Event Solutions

Encore, a leader in event production and technology, has made waves in the industry by announcing a substantial $100 million capital commitment for 2026. The investment aims to bolster their new product lineup and innovations, while also refreshing existing inventory. This initiative emphasizes enhancing live corporate events through advanced digital solutions and AI-driven tools, alongside upgraded production capabilities.

In a landscape where authentic, in-person engagement is increasingly valued, Encore is dedicated to evolving the customer experience. By integrating cutting-edge technology with top-tier expertise, the company aims to support organizations in creating more engaging experiences for attendees. Presently, several products stemming from this investment are being rolled out across various markets in the U.S., with plans for global expansion already in motion.

Revolutionizing Event Planning

Darius Vaskelis, Encore's Chief Product Digital Officer, spoke about the company's commitment to staying ahead of customer expectations. He noted, "As demand for consistent event experiences continues to rise, our focus is partnering with our customers by providing product innovations to support deeper engagement with attendees while helping control costs."

Simplifying Planning with Digital Tools

As part of the investment strategy, Encore is expanding its offering of digital tools, streamlining the event planning process to be more visual and collaborative. One standout offering is the Event Solutions Explorer, which helps customers visualize their needs, allowing them to compare and choose solutions using immersive 360-degree room views, floorplans, and product hotspots.

Additionally, new Lighting, Scenic Décor Solution Lookbooks serve as enhanced proposal tools that support swift decision-making from concept to confirmation. By utilizing 3D renderings, planners can visualize their concepts more effectively, fostering confidence in the decision-making process.

AI Tools to Enhance Engagement and Accessibility

Encore’s investment extends into AI-driven tools aimed at boosting content creation, attendee engagement, and accessibility. Speaker Spotlight Bumpers, for instance, are designed to enhance speaker introductions, creating a visually compelling introduction right before presenters take the stage. Moreover, the Cinematic Brand Intro Videos facilitate storytelling, showcasing a brand's journey or accomplishments in an engaging format.

Furthermore, advanced AI tools offer real-time captioning, transcription, translation, and session summaries, seamlessly integrated with large-format video systems. This allows attendees to access personalized content in their preferred language, significantly broadening engagement and accessibility.

Transforming Events With Immersive Experiences

Encore's investment also focuses on developing immersive, multi-sensory event environments. The incorporation of LED wall technology has made these enhancements accessible across events of all sizes. From portable meeting room displays to large-format LED walls, the company aims to ensure a visually striking experience for all attendees, regardless of the event scale.

In addition, expanded lighting and scenic capabilities empower designers with greater creative flexibility. Techniques such as projection mapping and smart wireless LED solutions enhance the overall visual impact, allowing for compelling experiences that cater to diverse audiences.

Upgrading Audio Experiences

Recognizing the importance of audio quality, Encore also announced significant audio upgrades. The company is standardizing smart column speakers for small to midsize venues, replacing traditional tripod-mounted options with more sophisticated systems. This shift aims to ensure clearer, more balanced sound, further elevating the audience experience.

Additionally, Encore is introducing Encore Music, an affordable solution targeting curated background music that shapes the ambience of event spaces while alleviating the hassle of last-minute sourcing and licensing issues.

A Promising Future Ahead

With the new product roadmap set for 2026, Encore aims to inspire customers to create exceptional events. Matt Johnsen, Vice President of Product Management at Encore, highlighted that these initiatives empower planners to harness AI capabilities and innovative display, lighting, and audio technologies. This change is projected to provide planners with the creative freedom and confidence necessary to deliver impactful experiences tailored to modern audiences.

Backed by Encore's extensive global network of over 13,000 technical experts, these innovations will be supported by the industry's most experienced production teams, ensuring that events are executed consistently and with excellence.

For further details regarding Encore's product solutions or to initiate a proposal, visit encoreglobal.com. With a steadfast commitment to improving event experiences, Encore is set to redefine the landscape of corporate events in the coming years.

About Encore

Encore is recognized as a global powerhouse in event production, aiding meeting and event professionals with innovative technology solutions. The company is dedicated to delivering an exceptional customer experience, connecting and inspiring audiences around the world. Boasting more than 2,200 premier event venues worldwide, Encore has earned accolades as one of the Fortune 100 Best Companies to Work For, reflecting its ongoing investment in employee satisfaction and success.

Headquarters are located in Schiller Park, Illinois, with operations spanning 23 countries across North America, Europe, the Middle East, Australia, and Asia Pacific. Learn more at encoreglobal.com and connect with Encore on LinkedIn.