Gong Cha Minini Launch
2025-04-17 01:46:15

Gong Cha Launches Exciting Mango Mini Pearl with Line Friends Minini Collaboration

New Delights at Gong Cha with the Launch of Mango Mini Pearl



Gong Cha Japan, headquartered in Minato, Tokyo, is thrilled to introduce their latest limited-time product, Mango Mini Pearl. Accompanying this launch is a delightful collaboration with the whimsical LINE FRIENDS minini brand, featuring various exciting projects that celebrate this newfound connection.

The Mango Mini Pearl is a dessert tea featuring classic tapioca pearls made into a mini size, encapsulating the flavor of summer. Alongside this drink, the collaboration with minini brings a sense of fun and adventure. During the sales period, every purchase of iced or frozen drinks in size M will be served in an exclusive Bunini design cup—featuring the adorable minini character, ideal for elevating your tea time. Enjoying your favorite beverage while accompanied by Bunini is a charming way to enjoy a delightful escape.

Moreover, customers purchasing the Mango Mini Pearl will receive a limited-edition minini sticker (available while supplies last). Don't miss this unique opportunity to make your tea experience even more special!

In addition to these offers, Gong Cha is introducing a series of creative initiatives including a campaign where customers can win minini merchandise through mobile ordering, as well as various engaging social media activities. It's a great chance to savor the tastes of Asia with the Mango Mini Pearl and enjoy a mini-adventure with your favorite characters.

Official Campaign Website


For further details and updates on this campaign, you can visit the official Gong Cha website: Gong Cha Mango Mini Pearl Campaign

What is LINE FRIENDS minini?


minini is a charming character brand that emerges from the LINE FRIENDS universe. These cuddly, diminutive character designs exude an irresistible allure, characterized by their fluffy bodies and insatiable curiosity, embodying a quirky mix of shy charm and boldness. The minini personalities aim to spark joy and curiosity, encapsulated in their delightful animations currently being aired on TV Tokyo.

Exclusive Bunini Design Cup


During the promotion of Mango Mini Pearl, every iced or frozen drink in size M purchased will be served in the LINE FRIENDS minini Bunini Design Cup. This is a perfect addition to your tea time!
For select stores (Jiyugaoka and Lalaport Toyosu), these cups will start being offered as of April 17, and will be available in other locations from April 21. Supplies are limited, and the unique size may make the cup seem larger without compromising the volume of tea you receive.

Get Original minini Stickers


With any purchase of the Mango Mini Pearl Milk Tea, Mango Mini Pearl Tea Latte, Mango Mini Pearl Frozen Tea, or Mango Mini Pearl Coconut Milk Tea, customers will receive an exclusive original minini sticker. These will be distributed from April 21 at all Gong Cha locations across Japan, while supplies last.

Special “Mini Journey” Campaign


From April 17 to May 25, Gong Cha is also hosting a mobile ordering exclusive campaign titled “Let’s Go on a Mini Journey with minini!” Customers can win exciting minini merchandise by ordering drinks via mobile. For every two drinks purchased that include the Mango Mini Pearl, customers can enter for a chance to win special prizes, making every order a delightful adventure.

New Concept Store Merchandise


In conjunction with the launch of the Mango Mini Pearl and the introduction of minini characters, Gong Cha's new concept stores in Harajuku and Omiya will begin selling minini merchandise, including minini keychain designs beginning April 24.

Product Information on Mango Mini Pearl


The Mango Mini Pearl lineup includes products like Mango Mini Pearl Milk Tea (ICED M), Mango Mini Pearl Tea Latte (ICED M), and others, with prices starting around 650 yen. Enjoy this refreshing drink as mango season hits, where the authentic flavor captures both texture and taste. Note, the product will be available until supplies last, connecting customers to the unique flavors of tea with a fun twist.

About Gong Cha


Gong Cha is a renowned international tea brand originating from Taiwan, boasting over 2,300 stores worldwide. Committed to quality, Gong Cha focuses on using high-grade tea leaves, meticulous brewing methods, and customer customization.

For the latest news, check out Gong Cha Japan's official site at Gong Cha Japan.

For any customer inquiries, please contact Gong Cha Japan's customer support available on weekdays from 9 AM to 6 PM: Tel: 03-4405-4852.


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Topics Consumer Products & Retail)

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