#Japan #Tokyo #beauty #upink #Yuki Kashiwagi

upink Celebrates 2-Year Anniversary with a Special Pop-Up Event

Upink, the cosmetics brand founded by Yuki Kashiwagi, is marking two years of delivering beauty with a unique pop-up store event from May 9 to May 15, 2025. Located at the 0th Hub Nihonbashi in Tokyo, this celebration promises an array of exclusive products and activities that reflect the brand's commitment to empowering individuals to look and feel their best.

Upink: A Brand with Heart

Since its debut in April 2023, upink has emphasized the philosophy of “cute for me,” encouraging people of all ages to embrace their personal style. Born from Yuki Kashiwagi's extensive experience as an idol, the brand boasts a range of carefully crafted products that have gained considerable attention on social media.

Items like the highly popular “Fairy Curl Mascara,” designed to withstand sweat and tears while keeping eyelashes upward all day, and the “Cover & Glow Cushion,” which provides impressive coverage without the need for additional concealer, have solidified upink’s position in the competitive beauty market. As the brand celebrates its second anniversary this April, Kashiwagi expresses a heartfelt desire to celebrate with her devoted customer base.

Join the Celebration at the Pop-Up Store

Themed “Happy Birthday to upink,” the pop-up will create an enchanting atmosphere filled with vibrant pink décor, showcasing the brand's journey so far. Attendees can look forward to a variety of unique experiences, including:

• - Exclusive Sales: Popular items like the Fairy Curl Mascara in Brown Black, priced at 1,100 yen, and the Shine On Stage Eye Palette No. 03, priced at 1,320 yen, will be available. These new releases are perfect for achieving a fresh yet striking look.
• - Limited Edition Giveaways: Attendees can earn exclusive upink stickers by following the brand’s official social media accounts. Various purchasing incentives, such as original shoppers and portable mirrors, will be available based on spending.

Meet Yuki Kashiwagi at the Fan Meeting

As part of the 2nd anniversary celebrations, there will also be an “upink 2nd Anniversary Fan Meeting.” This event will take place on May 7, 2025, from 4:00 PM to approximately 7:00 PM, with 120 lucky attendees receiving invitations. The brand's producer, Yuki Kashiwagi, will host a talk show discussing the brand's vision and the allure of its products. Fans are encouraged to apply through a Google Form from April 9 to April 16, 2025, with winners to be announced on April 18.

Experience the Joy of Beauty

Do not miss the chance to join in on upink's joyous birthday celebration! The pop-up store, open daily from 11 AM to 8 PM, is a cannot-miss event for beauty enthusiasts and fans alike. For those looking to immerse themselves in a vibrant, celebratory atmosphere while discovering must-have products, the upink pop-up store is the perfect destination!

Venue Details

• - Location: 0th Hub Nihonbashi, 2-9-10 Nihonbashi, Chuo Ward, Tokyo, 2nd Floor, L.Biz Nihonbashi
• - Instagram: @0th_hub.nihonbashi

Attendees are advised to be mindful of possible changes in schedule or operating hours. Be part of upink's 2nd birthday and celebrate beauty, joy, and community!

For inquiries about the event or brand, please contact Rainmakers. Explore the enchanting world of upink through their official social media channels: Instagram, X (Twitter).