Digital Gear Partners with Allied Architects for Enhanced Marketing Solutions

Digital Gear Inc., based in Minato, Tokyo, led by CEO Shoichi Urushizaki, has announced a partnership agreement with Allied Architects Inc., located in Shibuya, Tokyo and headed by President Yamato Muraoka (Securities Code: 6081). This collaboration aims to create a robust framework that supports everything from the planning and production of SNS-focused content utilizing 2D and 3D animation to its integration into marketing strategies. The partnership is set to bolster marketing efforts for IP and entertainment industries, as well as for companies and municipalities.

Background and Purpose of the Partnership

With the growth of social media and video advertising markets, the expectation for promotional campaigns leveraging 2D and 3D animations is surging. Digital Gear has a rich history in creating character 3D models, 2D animations, and other digital content essential for anime, games, and Vtubers, but has recently seen a rapid uptick in demand for SNS marketing support linked to video production. Recognizing that effective marketing strategies require specialized knowledge and the ability to utilize data, Digital Gear sought a partnership with a company that excels in SNS marketing. By joining forces with Allied Architects, which has supported over 6,000 companies, both entities aim to combine their strengths and create new value in the IP and entertainment domains.

Details of the Collaborative Efforts

The partnership will establish an integrated support system that provides a one-stop solution for clients. This includes:

- Comprehensive Support System: Offering planning and production of SNS content using 2D/3D animation, along with executing marketing strategies all under one roof.
- Joint Deployment: Collaborating on service offerings to both existing and new clients of both companies.
- New Service Development: Co-developing marketing support services specifically tailored for the IP and entertainment sectors.

Service Offerings

For Companies with Official Characters:

- Refinement of 3D characters and 3D conversion of 2D characters.
- Planning, filming, and recording of video content featuring the characters.
- Planning and operational support for SNS marketing initiatives.

For Companies Without Official Characters:

- Planning, designing, and producing original characters.
- Planning, filming, and recording of video content featuring these characters.
- Planning and operational support for SNS marketing initiatives.

About Allied Architects Inc.

Allied Architects specializes in enhancing business outcomes through the strategic design of marketing communications leveraging data and creativity. Since its establishment in 2005, the company has built a remarkable portfolio by supporting over 6,000 companies and utilizing data assets such as user-generated content (UGC). Their unique SaaS, SNS, and AI technologies merged with digital marketing expertise accelerate the transformation of marketing practices.

- Founded: August 30, 2005
- Headquarters: 1 Chome-19-15 Ebisu, Shibuya City, Tokyo
- Website: Allied Architects

About Digital Gear Inc.

Founded in 2023, Digital Gear focuses on contributing to excitement and creativity in the digital entertainment sector. The company specializes in creating 3D models for characters and backgrounds for anime, games, and Vtubers, along with 2D illustrations and animations. With the guiding philosophy of "Drive your Digital," Digital Gear is committed to offering optimal creative solutions tailored to client needs. The company possesses a streamlined process that allows for one-stop services in 3D character modeling, motion capturing, illustration, and animation using tools like Maya, 3ds MAX, and Unity. It aims to extend its reach into Vtuber talent management and advertising agency services, aspiring to become a leading multi-creator company in the industry.