Strategic Partnership Between Standard Link and APPRO Photoelectron to Revolutionize AI Camera Technology

Strategic Partnership to Drive AI Camera Innovations

On August 12, 2025, Standard Link Co., Ltd. (based in Chiyoda, Tokyo, CEO: Toshikazu Okubo) announced a strategic collaboration with APPRO Photoelectron Inc., a leading image processing technology company from Taiwan. APPRO is recognized as one of the few elite partners of global semiconductor giant NVIDIA, making significant strides in edge AI technology. Notably, in May 2024, APPRO and European AI solutions leader SmartCow will co-develop the next-generation AI camera “Sphinx” equipped with NVIDIA Jetson Orin™ NX, enhancing its reputation in cutting-edge AI solutions.

Partnership with a Solid Growth Foundation

Standard Link’s engagement with APPRO underscores the importance of partnering with a robust and rapidly growing enterprise. APPRO, a publicly listed company on the Taiwan Stock Exchange (stock code: 6560), has demonstrated a solid business foundation. Notably, in May 2025, heightened investor interest in AI server-related stocks led to four consecutive days of stock price limits being reached, reflecting strong market approval.

Proven Technological Prowess and Global Track Record

Founded in 1999, APPRO has more than 25 years of experience focusing on developing image processing technology. They have established a reputation by supplying industry giants such as Apple, Samsung, and Panasonic. Their experience in camera design, development, and manufacturing is highly regarded in the industry. As an NVIDIA elite partner, their technological capabilities are invaluable.

Entering the Gigantic Edge AI Market

The global edge AI market, including video analytics, is estimated to be worth $20.7 billion (approximately ¥3.1 trillion) in 2024, with projections suggesting growth to between $140 billion (around ¥21 trillion) and $270 billion (about ¥40 trillion) by 2030. This impressive growth rate of 21.7% to 33.3% CAGR represents a significant emerging market, potentially constituting one-third to two-thirds of the global semiconductor market (valued at around ¥60 trillion). This partnership positions both companies for a solid entry into this vast growth market.

Competitive Advantages of the Partnership

1. Robust Market Entry Framework: The partnership combines the technological prowess and established business foundations of both STANDARD LINK and APPRO.
2. Strong Brand Recognition: APPRO's status as an NVIDIA elite partner reinforces its technological advantage and reliability.
3. Innovative Collaboration: Working together with SmartCow on the NVIDIA Jetson Orin™ NX-based AI camera “Sphinx” enhances competitive differentiation.
4. Established Distribution Channels: Standard Link acts as the general sales agent in Japan, providing market access and supporting APPRO’s expansion.
5. Focused Application Development: By blending APPRO's external ISP (Image Signal Processor) technology with Standard Link’s unique AI image recognition capabilities, they are creating a competitive edge in low-light environments with dual image sensor technology.

Unique Technological Innovation

One of APPRO’s standout features is its proprietary development of external ISP technology. This technology, in combination with the NVIDIA Jetson platform, delivers:

- HDR/WDR Processing: Enables high-quality video even in challenging light conditions.
- Enhanced Low-Light Performance: Significantly improves the quality of video captured in dark environments.
- Global Shutter Support: Accurately captures fast-moving objects.
- Trigger Input/Strobe Output Synchronization: Offers precise shooting control for industrial applications.
- Standard V4L2 Interface: Streamlines development efficiency through integrated camera functionality.

Utilizing Strengths for Business Expansion

APPRO Photoelectron Inc.:

- Established technology base with 25 years of image processing expertise.
- Recognized as an NVIDIA elite partner in Taiwan.
- Extensive global supply record with companies like Apple, Samsung, and Panasonic.
- Partnerships facilitating development of cutting-edge technology with SmartCow.
- Listed on the Taiwan Stock Exchange, ensuring strong business foundations and market appeal.

Standard Link Co., Ltd.:

- Specializes in design and development of high-precision camera systems.
- Advanced AI-based image recognition technology offering unique solutions.
- Global distribution and customer network with a strong foothold in Japan.
- Access to a network of global experts and specialists in various fields.

Target Markets and Applications

1. Industrial Automation: High-precision inspection systems and quality control.
2. Automotive Industry: Camera systems for Advanced Driver Assistance Systems (ADAS) and autonomous driving.
3. Medical Applications: Equipment like endoscopes that require high real-time performance.
4. Broadcasting & Entertainment: Camera systems for sports broadcasting.
5. Smart Cities: Edge AI-enabled surveillance camera systems.
6. Security: High-quality surveillance systems.