Doceree's Revolutionary RepTwin: Changing the Game in HCP-Rep Engagement

In a bold move to redefine the dynamics of healthcare marketing, Doceree has launched RepTwin, the first AI-powered advertising format designed to enhance interactions between healthcare professionals (HCPs) and brand representatives. Unveiled during Fierce Pharma Week 2025, this cutting-edge solution promises to make brand reps available around the clock, seamlessly blending into the daily workflows of healthcare providers.

Historically, access to in-person brand representatives has been decreasing, with statistics indicating that about 65% of physicians limit rep interactions. In a landscape where face-to-face time with reps averages just a few minutes, RepTwin emerges as a game-changer. By integrating a compliant virtual representative into electronic health records (EHRs), specialist medical publishers, and various digital platforms, Doceree is empowering healthcare professionals to access vital brand information and clinical support as and when they need it.

The founder and Global CEO of Doceree, Dr. Harshit Jain, emphasizes the transformative potential of AI in healthcare marketing, stating, "For too long, our industry has viewed AI merely as a tool for performance and impression optimization—we believe its potential goes far beyond that. With RepTwin, we are proving exactly that." He further notes that this innovative solution provides HCPs with the ability to engage with a fully trained and compliant virtual brand rep, tailored to their preferences and workflows.

Key Features of RepTwin

1. Always Available: Accessible 24/7 across various platforms including EHRs, brand websites, and medical publisher sites.
2. Continuously Updated: Aligned with the latest clinical trial data, marketing materials, and regulatory standards, ensuring HCPs have the most current information.
3. Built-in Compliance: Fully compliant with industry regulations such as HIPAA, GDPR, and SOC2 from day one, reassuring HCPs about privacy and data protection.
4. Multi-modal Interaction: Enables natural conversations through video, voice, and text, based on the preferences of the healthcare provider.
5. Contextual Engagement: Displays information only when clinically relevant, such as during patient consultations or while HCPs are researching.

With direct integrations across more than 2,000 specialist medical publishers and over 150 EHR systems like Epic and Cerner, RepTwin aims to revolutionize how pharma brands interact with healthcare providers. This platform not only ensures personalized engagement but also provides reliable support to HCPs on a larger scale.

Dr. Jain further adds, "Physician accessibility has long posed challenges for brands and their representatives. RepTwin directly addresses this issue, combining AI capabilities with compliance, personalization, and continuous accessibility."

To promote RepTwin, Doceree has launched a captivating AI-generated ad film showcasing the unique advantages of having a constantly available brand rep to assist HCPs during critical decision-making moments in clinical settings. The film masterfully combines creativity with a touch of quirkiness that Doceree is known for.

RepTwin is now available for pharmaceutical manufacturers and life sciences companies keen on modernizing their HCP engagement strategies. By adopting this innovative AI-driven system, organizations can significantly improve how they connect with healthcare professionals, leading to enhanced communication and better outcomes for patient care.

In summary, Doceree's RepTwin is set to transform the landscape of HCP-representative interactions, promising a future of enhanced accessibility and efficiency in healthcare marketing and communication. For more information, visit Doceree's official page.