Hama no Saunner Joins Maratan!
2026-08-04 04:48:33

Hama no Saunner Appointed as Official Brand Ambassador for Maratan

Hama no Saunner Officially Becomes the Brand Ambassador for Maratan



In a significant move that highlights the growing popularity of Maratan, Hama no Saunner has been announced as the official brand ambassador for Maratan. This partnership aligns with Maratan's commitment to promoting its unique twist on Chinese spicy soup, known as 麻辣汤 (Mala Soup), reimagined as a Japanese delicacy. Through this collaboration, Hama no Saunner will leverage their social media and public presence to introduce this delicious, health-conscious option to a broader audience.

Maratan, which operates under the company name "頂マーラータン・おうちでマーラータン株式会社," is proud to offer a complete dining experience, from direct consumer sales of frozen D2C products to B2B collaborations with restaurants and baths. Based in Shinjuku, Tokyo, the brand focuses on local sourcing and sustainable practices while creating a unique model of distribution that engages the community and promotes a healthier food culture.

The Vision and Mission of Maratan


The vision of Maratan is clear: establishing Japanese-style Mala Soup as a staple of the Reiwa era. The mission is to solidify this dish as a cornerstone of Japanese culinary culture. By integrating traditional Chinese medicinal herbs and spices, their product aims to be as beloved as traditionally cherished foods like soba, ramen, and sushi. This isn't just about flavor; it's about offering a dish that marries health benefits with culinary delight.

Maratan is committed to "Delicious & Beauty Komachi," ensuring that their offerings remain tasty yet nutritious. All ingredients focus on healthfulness, including gluten-free options made from domestic ingredients such as chicken, yuzu, and traditional Japanese miso. With Maratan’s dedication to sustainability, they’re also tackling food waste through local ingredient usage, promoting community interaction and upcycling unused produce into their dishes.

The Rise of Mala Soup in Japan


Mala Soup has gained traction in Japan, particularly among those with a health-conscious mindset. Maratan’s focus on low-calorie, low-carb, and gluten-free versions of this soup appeals to modern consumers looking for tasty yet healthy dining options. The inviting spiciness and tingling sensation of the peppercorns have made it a well-loved dish that people want to incorporate into their daily meals.

This ambassadorial partnership with Hama no Saunner underscores Maratan's intention to grow this trend beyond a mere fad into an everyday staple that resonates with Japanese consumers.

Hama no Saunner: A Champion of Healthy Dining


As a prominent social media influencer, Hama no Saunner brings a vibrant, authentic voice to the Maratan brand. Known for their honest recommendations regarding gourmet food and wellness, their involvement is expected to enhance awareness and appreciation for Maratan products. Hama no Saunner mentioned, "The convenience and exceptional taste of 'Ouchi de Maratan' surprised me—it provides the heartiness of a traditional dish while ensuring we maintain our nutritional balance. It's a charming addition to a busy lifestyle, easily prepared yet rich in health benefits. I can’t wait to share my experiences with my followers!"

Moving Forward


Maratan is poised to expand its offerings with new product developments and improved quality, all while sharing news and updates in collaboration with Hama no Saunner. As they continue to spread the word about the benefits of Japanese-style Mala Soup, Maratan invites everyone to experience its unique flavors and health-forward principles.

In addition, they maintain a commitment to spreading awareness about their efforts to reduce food waste and promote sustainable practices throughout the culinary landscape in Japan. With initiatives to incorporate leftover ingredients and promote local delicacies, Maratan aims to create a truly regenerative approach to restaurant culture.

As their partnership with Hama no Saunner gains traction, Maratan is excited about what the future holds for their brand and the world of Japanese cuisine. Customers can find more details and updates on their products through Maratan’s website and various social media accounts.

For anyone curious about this new food phenomenon in Japan, look no further than the heart of Tokyo, where Maratan is redefining what soup means in the modern culinary arts.

Connect with Maratan


To learn more about their products and initiatives, visit their official website at Maratan. Follow them on Instagram at @maratan_tokyo for the latest updates and delicious recipes!


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Topics Consumer Products & Retail)

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