Innovative Tourism Tax Initiative Launches in Miyakojima to Boost Local Economy

A New Era of Tourism in Miyakojima

The charming Miyakojima city, known for its stunning emerald-green seas and white sandy beaches, has made a remarkable stride towards promoting tourism by introducing the 'Tabisaki Tax' initiative. Starting on July 31, 2026, this innovative program seeks to not only enhance visitors' experiences but also significantly invigorate the local economy through a unique system that combines tourism with community support.

Implemented by Giftee Inc., a Tokyo-based company specializing in e-gift platforms, the 'e-Machi Platform' serves as an efficient digital solution to tackle local community issues. As part of this initiative, Miyakojima city has authorized the use of the 'Tabisaki Tax,' enabling visitors to contribute to the city's development while receiving benefits in return. When tourists donate, they receive electronic gift vouchers known as 'Yukaa-machi Miyakojima Gift,' equivalent to 30% of their donation amount, which they can use at various local establishments. This marks the 137th municipality in Japan to adopt the 'Tabisaki Tax,' reflecting its growing popularity across different regions.

Miyakojima city stands at the center of the Miyako Islands with a population of about 50,000. Attracting over 1.2 million visitors annually, the city showcases attractions such as world-class diving and snorkeling spots. The annual Miyakojima Triathlon, held every April, has become a hallmark event that draws athletes and tourists from across the globe, solidifying the city’s reputation as a 'Sports Island.' Additionally, the city’s subtropical climate supports an array of agricultural delights, with renowned products like tropical mangoes, dragon fruit, and various other exotic fruits.

Through the 'Tabisaki Tax,' the city aims to establish lasting connections between visitors and Miyakojima, fostering a cycle of tourism consumption that actively rejuvenates the local economy. The initiative allows for flexible and user-friendly contributions via smartphones, making it easy to donate before or during their stay. Tourists can access the donation site through QR codes placed at local shops or the official website, completing the process with a credit card.

The vouchers, 'Yukaa-machi Miyakojima Gift,' can be utilized at a myriad of local businesses, ensuring that the economic benefits flow directly back into the community. With 14 participating establishments as of the program's launch date, including lodgings, dining spots, and activity centers, tourists can conveniently enjoy their time while simultaneously supporting local enterprises.

Contributors can choose their donation amount flexibly, ranging from as low as ¥5,000 to ¥5,000,000, and receiving vouchers based on a transparent setup. Moreover, three different methods are available for selecting the donation amount:

1. Pre-set Donation Amount: Contributors decide how much they want to donate from preset amounts.
2. Voucher Amount First: Visitors can select the desired voucher amount (¥1,500 to ¥1,500,000), and the corresponding donation will be suggested based on the nearest match.
3. Fixed Plan: Opt for packages with predetermined donation and voucher amounts.

There’s no need to download apps to redeem vouchers; users can utilize them during checkout at participating businesses, reflecting a modern and digitalized approach to traditional local support.

The payment methods for 'Yukaa-machi Miyakojima Gift' include scanning QR codes at the venue or using the 'giftee STAMP' method, both ensuring secure and seamless transactions without the hassles of conventional cash handling.

Giftee is committed to fostering community support through innovative donation systems like 'Tabisaki Tax' as part of its mission to connect and uplift local economies. By leveraging the 'e-Machi Platform,' Giftee aims to enhance the experiences of travelers while driving local engagement.

Such transformative initiatives not only bridge the gap between visitors and community contributions but also help sustain and cultivate a vibrant economic environment within Miyakojima, paving the way for future tourism success. As the sneaker waves of innovation flow through the islands, 'Tabisaki Tax' stands as a testament to what collaboration between technology and local traditions can achieve.

For more information and to participate in this vibrant new opportunity, visit the dedicated contribution site at Miyakojima TabiSaki.