#Japan #Shinjuku #Biophilia #CocoGourmet #Miaogourmet

500,000 Pets Thank You

In a significant achievement, Biophilia Co., Ltd., headquartered in Shinjuku, Tokyo, and led by President and CEO Kota Iwahashi, proudly announces that its handmade pet food brands, Cocogourmet for dogs and Miaogourmet for cats, have collectively surpassed 500,000 pets in membership since their launch approximately seven years ago. This milestone embodies our commitment to providing a nourishing, handcrafted meal that prioritizes both the health and happiness of our beloved pets.

The journey of Cocogourmet and Miaogourmet began with a vision to break away from traditional pet food norms and deliver meals that are integral to the lives of our furry family members. We believe that proper nutrition not only supports their physical health but also fosters happiness, creating a profound sense of joy for both the pets and their families. Witnessing pets enjoy their meals is truly a source of joy, which we identify as a crucial part of the ‘circle of happiness’ that we aim to create.

This achievement is not merely a number but a testament to the bond we’ve developed with our customers. We recognize that we have an essential mission to promote the value of taste in pet food, as it contributes significantly to our overarching goal: to create a new history respecting all living beings.

To celebrate reaching 500,000 pets, we are excited to showcase a variety of activities we've undertaken with our customers through six actions: Create, Support, Connect, Enjoy, Learn, and Give Back. These initiatives include customers participating in product development, community-building efforts, and educational programs on pet nutrition.

Action 1: Create — Collaborating with Customers to Develop Products

Our product development departments, “Cocogourmet Product Development” and “Homemade Cat Food Division,” involve customers in the creation process by allowing them to taste test prototypes and share feedback through surveys and interviews. This collaboration has led to the successful creation of beloved products such as Cocogourmet's “Gibier & Beets” and “Beef & Sweet Potato.” Currently, our community has grown to include about 1,700 members and 2,600 pets. Additionally, we have a Cocogourmet Public Relations Ambassador community, where around 800 members help promote the brand’s values through various activities.

Action 2: Support — Compassionate Engagement

With the increased lifespan of dogs and cats, their dietary needs have become more complex. Our customer support team takes the time to listen to each pet’s individual personality, lifestyle, and concerns, providing tailored advice along with professional veterinary consultations. We even honor customers experiencing loss by sending condolence flowers, reinforcing our commitment to being a supportive partner in the pet care journey.

Action 3: Connect — Building a Fan Community

We prioritize daily interactions with our customers through feedback postcards and social media, fostering a vibrant community. Events like anniversary parties and meet-ups facilitate direct connections, leading to an expanded circle of fans over the years.

Action 4: Enjoy — Celebrating Memories with Pets

We organize participatory events around seasonal celebrations to enhance the joy of pet ownership through fun experiences. This includes providing seasonal meal suggestions and special pop-up tasting events that offer unique dog treats.

Action 5: Learn — Educating About Pet Nutrition

We conduct “Homemade Pet Food Classes” where pet nutrition experts share valuable knowledge about healthy meals. Through our online platforms, we distribute important information about pet care and nutrition, aiming to create more opportunities for learning within our community.

Action 6: Give Back — Supporting Animal Welfare

Our “Give Back” initiative involves various charitable projects, contributing a part of our profits to support rescued animals. We regularly organize campaigns that donate meals based on social media engagement, ensuring our actions benefit the broader pet welfare community.

Customers' testimonials highlight the positive impact of our actions:

• - “Being able to speak to product developers gave me more confidence in Cocogourmet. It feels like the food is truly handmade with love.”
• - “Since using Cocogourmet, my cat has shown more enthusiasm during meals, bringing joy to both of us.”

As we celebrate this milestone, our dedication to each pet and their owners remains unwavering. We strive to continue broadening the choices for their nutrition, aiming to be your “Food Partner” in nurturing happy, healthy lives for your beloved pets.

About Biophilia Co., Ltd.

Biophilia operates under the vision of “Let’s be happy together.” With a mission to create a new history where the dignity of all living beings is respected, our focus is on delivering joy and wellness through our products. Our brands Cocogourmet and Miaogourmet represent our commitment to providing fresh, human-grade pet food, ensuring your furry family members enjoy every meal.

For more information about our initiatives and products, please visit our website.