Cetera Expands Its Financial Advisory Service With Callero Capital Management Acquisition

Cetera Welcomes Callero Capital Management: A New Chapter in Wealth Management

Cetera Financial Group is excited to announce the addition of Callero Capital Management, led by seasoned advisors Matthew Callero and Christopher Callero. This strategic move brings approximately $265 million in assets under administration into the Cetera family.

Located in the northwest suburbs of Chicago, Callero Capital Management operates within Cetera’s Tax Accounting Channel, marking the firm’s commitment to comprehensive wealth management and retirement planning services designed for individuals, families, and business owners. The Callero cousins emphasize a unique and collaborative, multi-generational team structure, aimed at providing a consistent and personalized client experience throughout clients’ financial journeys, including retirement.

Matthew Callero, President of Callero Capital Management, shared insights about the decision-making process that led them to join Cetera. He stated, “After an extensive year-long due diligence process, we recognized Cetera as the ideal partner that could bolster our growth initiatives, both organically and through potential acquisitions.” This partnership signifies a strategic alignment with Cetera as a cornerstone for their ambitious growth goals.

The decision to transition from their previous affiliation with Woodbury Financial Services was driven by challenges they faced during Osaic's integration efforts. Matthew elaborated on their perspective, stating, “Cetera's robust back-office support is critical for a growth-focused advisory firm like ours.” This move not only reflects their immediate needs but also signifies the beginning of a new chapter in their ongoing journey.

Aligning Growth Strategies

Being catalysts for financial success, the Callero cousins are poised to invite additional producing advisors into their ranks. They noted that with numerous financial advisors nearing retirement, there's a growing demand for succession solutions. "We will actively pursue local acquisition opportunities in the next 3 to 5 years. Just as we were highly selective in choosing to partner with Cetera, we will extend that same level of discernment to advisors seeking succession — prioritizing service-oriented practices with established client loyalty," Matthew emphasized.

A distinguishing feature of Callero Capital Management is its emphasis on creating an intentionally structured team that comprises talented professionals across generational divides. This structure aims to ensure service continuity and to foster collaborative efforts, simplifying the client experience.

Their commitment to client care resonates strongly within their framework, as clients can feel reassured knowing there will always be a familiar face ready to assist them in their financial pursuits. “We’ve strategically developed our firm in a manner that aligns with the long-term needs of our clients,” Matthew added.

A Promising Future with Cetera

Cetera’s Tax Accounting Channel Leader, Andy Watts, also expressed enthusiasm for this strategic addition. He remarked, “Matt and Chris are significant enhancements to the Cetera Financial Specialists community. Their dedicated approach to clients, amplified by a vigorous growth mindset, positions them uniquely within our organization. We eagerly anticipate providing them with the necessary resources and support as they embark on this exciting growth phase.”

Cetera’s adaptability and focus on personalized support have positioned them as a leading financial advisor network, empowering independent advisors and institutions. With approximately 12,000 advisors and institutions connected to its ecosystem, Cetera is committed to providing growth solutions tailored to the needs of financial professionals. This latest partnership with Callero Capital Management exemplifies Cetera’s dedication to expanding its resources, ensuring that financial advisors can thrive under their guidance.

As of September 30, 2025, Cetera firms oversee more than $625 billion in assets under administration and $284 billion in assets under management. Their commitment to quality service is reflected in an impressive satisfaction score of 4.8 out of 5, showcasing the trust advisors place in Cetera’s offerings.

For more information, visit Cetera and stay connected through their social media channels to learn about their ongoing initiatives and community involvement.