Battalion Brands Launches New Veteran-Owned Roofing Franchise in Atlanta for Homeowners

Battalion Brands Expands Veteran-Owned Residential Roofing Services in Atlanta

ATLANTA, April 28, 2026 — In a significant move to support veterans and address pressing residential roofing needs, Battalion Brands has officially launched a new franchise in Metro Atlanta through V.C. Veterans Contracting, LLC. This venture aims to deliver premium roofing services, including replacements and storm damage repairs, to homeowners in a region often afflicted by severe weather conditions.

The founding of this franchise highlights Battalion Brands’ ongoing commitment to empowering veterans in business. By equipping them with essential training and support structures, the initiative seeks to help former service members transition smoothly into entrepreneurship. The demand for reliable roofing in the area comes as no surprise, given Georgia's susceptibility to harsh weather events that can cause significant damage to homes.

Owned by brothers Chris and Bryant Eden, the Atlanta franchise is spearheaded by Chris, a proud U.S. Army veteran. His military background provides a solid foundation of leadership and the operational discipline necessary for managing extensive roofing projects. Together, the Eden brothers bring invaluable expertise in overseeing roof replacements, storm restorations, and the installation of asphalt shingle systems across Metro Atlanta.

Kyle Conte, Founder and Principal of Battalion Brands, emphasizes the organization's vision: “We’re building a system designed for high-capacity veterans to step into ownership roles and get another opportunity to lead.” He believes that this business not only offers a fulfilling career path for veterans but also aims to close the skilled trades gap in the industry with well-supported, disciplined operators.

Battalion Brands solidifies its presence in Georgia by partnering with local established operators, enhancing its service offerings through alliances with companies such as Whitco Roofing. Grant Whitney, Principal at Whitco Roofing, states, **“Whitco Roofing is proud to support Battalion Brands in expanding access to high-quality residential roofing services across Metro Atlanta.