ROCKWOOL Extends Its Partnership with SailGP Until 2032, a Historic Milestone
ROCKWOOL and SailGP: A Historic Partnership
In a groundbreaking move for both ROCKWOOL and the SailGP community, ROCKWOOL has extended its commitment to SailGP through to 2032. This agreement not only signifies a renewal of their existing multi-year partnership but also establishes it as the longest team partnership in the history of this exhilarating international racing league.
Since 2019, ROCKWOOL has been the title partner and operator of the Danish-flagged ROCKWOOL Racing SailGP Team. Over the years, their collaboration has gone beyond just branding; it has become a platform for innovation, performance, and sustainability in sailing. Andrew Thompson, CEO of SailGP, remarked, “ROCKWOOL’s belief in our vision has been instrumental in shaping SailGP into a truly global high-performance championship.”
Significant Achievements
One of the highlights of this partnership has been the remarkable speed performance by the ROCKWOOL Racing Team. The team achieved an astonishing record speed of 103.93 km/h during the German Grand Prix in Sassnitz, marking a historic milestone in sailing history. This performance not only showcases the technical prowess of the team but also sets a high standard within the sport itself.
Economically, ROCKWOOL has invested significantly in their activation platforms, which have engaged over 4,000 guests to experience the electrifying racing events firsthand through their global hospitality program. Furthermore, the Danish team clinched the SailGP Impact League title in the third season, showcasing their competitive edge and commitment to excellence.
Mirella Vitale, Senior Vice President of Marketing, Communications, and Public Affairs at ROCKWOOL, commented, “Over the past four seasons, this partnership has blossomed into something extraordinarily powerful. Together with SailGP, we’ve created a global platform that makes a tangible commercial impact in our key markets.” This is evident in how the heightened brand visibility has allowed ROCKWOOL to connect with thousands and engage employees across 38 countries.
What's Next for ROCKWOOL and SailGP?
Scheduled for the upcoming season, ROCKWOOL will present its sixth SailGP title partner event, the ROCKWOOL Germany Sail Grand Prix, during the weekend of August 22-23, 2026. Tickets for the event are available on the official SailGP website, and excitement is already brewing as fans look forward to witnessing top-tier racing.
As the season wraps up, fans should not miss the opportunity to catch the ROCKWOOL Racing SailGP Team in action at the grand finale of the Mubadala Abu Dhabi Sail Grand Prix, taking place on November 29-30. More details about this exciting event can be found at SailGP.com/abudhabi.
SailGP: The Future of Sailing
The SailGP is renowned for being the most thrilling regatta on water, where national teams compete in identical state-of-the-art high-speed 50-foot foiling catamarans at legendary locations across the globe. With speeds exceeding 100 km/h (60 mph), SailGP captures not only the sporting spirit but also the national pride and personal glory of its competitors. The championship offers an impressive total prize purse of $12 million, attracting the best athletes in sailing.
To learn more about SailGP, including race schedules and athlete profiles, visit SailGP.com. The excitement is palpable as the partnership between ROCKWOOL and SailGP promises to turn even higher gears in the years to come.