#United States #Columbia #BUBBA #Smart Fish Scale #Fishing Tools

Revolutionary Fishing Tool from BUBBA®

American Outdoor Brands, Inc., known for its commitment to outdoor enthusiasts, has once again raised the bar in fishing technology with the introduction of the BUBBA® SFS Lite. Launched on January 15, 2025, this latest innovation is the newest member of BUBBA's acclaimed lineup of smart fish scales, which includes the highly regarded Pro Series SFS, the official scale of Major League Fishing.

What Makes the SFS Lite Stand Out?

The SFS Lite is designed to enhance the fishing experience for anglers, whether they're beginners or seasoned pros. Here are some standout features:

• - Full-Color Display: It features a vibrant, backlit LCD screen that is easily readable, even in bright sunlight.
• - Iconic Grip: The scale includes BUBBA's famous non-slip grip, ensuring a comfortable and secure holding experience during use.
• - Lightweight and Durable: Crafted to be lightweight yet robust, it promises durability in various environments and conditions.
• - Water Resistance: With an IPX4 rating, this scale can withstand splashes and light rain, making it ideal for fishing trips.
• - Advanced Auto-Lock Technology: This enhances accuracy and ensures precise measurements with every use.

Affordable Innovation

At a competitive MSRP of $69.99, the SFS Lite provides anglers with access to advanced features at a price point that everyday fishermen can appreciate. Justin Hamner, the 2024 Bassmaster Classic Champion, praised the product, stating, "BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with friends."

App Capabilities

The accompanying app enhances the functionality of the SFS Lite. Anglers can log their catches and fishing trips, creating a valuable database of their fishing experiences. More significantly, users can upgrade to the BUBBA Pro subscription, which offers enhanced functionality for those looking to take their fishing to the next level. Here are what the app’s features unlock:
1. Rally Mode: Track catches and share personal bests.
2. Competition Mode: Challenge friends directly using one device and view real-time leaderboards.
3. Tournament Mode: Manage up to eight fish using smart culling technology and participate in live tournaments with other anglers globally.

Dave Washburn, VP of Operations at Major League Fishing, remarked, "BUBBA has reimagined what a fishing scale can do. Their Smart Fishing Scale series is a game changer for casual anglers enjoying a weekend outing all the way up to pro anglers fishing for significant prizes. It’s nothing short of revolutionary."

Conclusion

The BUBBA SFS Lite is not just a fishing scale; it's a comprehensive tool that grows alongside anglers as they develop their skills. Whether you are out for fun with friends or serious tournament fishing, the SFS Lite offers features that cater to all aspects of the angling experience. For those interested in enhancing their fishing adventures, the SFS Lite is now available through Tackle Warehouse and at BUBBA's official website. Discover the future of fishing with BUBBA® today!