#Japan #Tokyo #Margaret Howell #PlaX #Homewear

Margaret Howell's Latest Collection: PlaX™ Homewear

On April 9th, renowned fashion brand Margaret Howell is set to unveil a new collection of homewear that emphasizes sustainability and comfort, aptly utilizing PlaX™, an innovative plant-based material. This environmentally conscious collection will be available at Margaret Howell's flagship stores and online.

What is PlaX™?

PlaX™ is an eco-friendly material developed by Bioworks, derived from biomass sourced from sugarcane and other plants. By combining this biomass with specially formulated plant-based additives, PlaX™ minimizes carbon dioxide emissions and reduces water usage during its production process. Moreover, because this material does not rely on petroleum, it can naturally decompose under specific conditions, making it a notable example of a circular material suitable for modern consumption.

Features of the Collection

This season, Margaret Howell blends PlaX™ with cotton to create a unique fabric that supports a variety of comfortable clothing items, ideal for the warm Japanese summer. The collection features items made of both woven and jersey materials, designed to keep wearers comfortable and stylish.

Among the standout products is a sleeveless pajama shirt, characterized by a flat yet relaxed collar design that deviates just enough from the traditional to provide a contemporary aesthetic. It pairs beautifully with matching cropped trousers, which boast an elastic waistband that offers comfort while presenting a sleek silhouette without the bulk of visible elastic at the front. The pajama shirt is priced at ¥31,900, while the trousers retail for ¥34,100, and both come in a refreshing citron color.

The collection also introduces a pajama dress, reminiscent of the pajama shirt but refashioned into a nighttime gown. This dress features a pullover style with a single tuck at the front, accentuating a relaxed fit perfect for lounging or sleeping. Priced at ¥46,200, it showcases soft interior piping for added comfort and sophistication.

Additionally, a boxy silhouette jersey dress is included, providing a breezy fit for those warm summer nights. This dress allows for easy movement while its back showcases a tab that reflects Margaret Howell's household identity, priced at ¥24,200.

Finally, the collection features a French sleeve t-shirt, designed with longer sleeves and hems for enhanced wearability. With a logo print that eschews direct skin contact, this top, priced at ¥15,950, further emphasizes actual comfort without sacrificing style.

Conclusion

With its commitment to sustainability and modern aesthetics, the Margaret Howell PlaX™ collection combines style and environmental responsibility like never before. The gentle colors and thoughtful designs serve as a reminder that fashion can indeed be harmonious with nature.

For inquiries, visit Margaret Howell's website or contact them at 03-5785-6445. This initiative is brought to you by TSI Holdings, headquartered in Minato-ku, Tokyo.

Stay tuned for this exciting release, which promises to set a new benchmark in eco-friendly homewear.