#Japan #Tokyo #dヘルスケア #Japan Walking Association #J-Walking

Introducing J-Walking Premium Membership

The Japan Walking Association (JWA) is excited to announce the launch of its first-ever paid premium membership service, J-Walking Premium, starting on September 2, 2026. For an annual fee of 5,500 yen (tax included), members can access exclusive benefits aimed at enhancing their walking experience and promoting a healthier lifestyle throughout the year.

A New Era of Walking Engagement

For years, JWA has been at the forefront of promoting walking activities across Japan, organizing events, and encouraging community engagement. With the launch of J-Walking Premium, the focus has shifted from enjoying walking solely on event days to making it a daily habit. This transition aims to integrate walking into every day of the year, fostering a culture that values physical activity and community.

In collaboration with NTT Docomo, the membership offers features from their health management service, dヘルスケア®, which includes tools for tracking steps and overall wellness. Members will not only participate in walking events but are encouraged to continue walking daily, cultivating a consistent and rewarding activity.

Features of the J-Walking Premium Membership

Members of J-Walking Premium can expect a variety of exciting features:

• - Award Recognition: Members will receive awards based on their walking statistics, such as total steps taken and event participation.
• - Walking Certifications: The program will include knowledge assessments, starting with the Walking Certification test in October 2026, which will be free for premium members.
• - Exclusive Events: Throughout the year, JWA will organize member-only walking events and initiatives, promoting deeper engagement and community building.
• - Access to dヘルスケア® Functions: Members benefit from various health management features offered by the dヘルスケア service, encouraging a comprehensive approach to health.

Building Connections Through Walking

This initiative not only aims to reward individuals for their achievements in walking but also seeks to create a connection between the single event day and the remaining 364 days of a member's life. By joining, participants become part of a community that celebrates walking as a daily activity and promotes ongoing engagement with physical fitness as a fun and enjoyable pursuit.

The J-Walking Premium membership aspires to transform walking into a sustainable lifestyle choice rather than a one-off event, generating a lasting legacy of health and happiness through increased physical activity.

Startup Campaign Incentives

To kick off the membership, JWA has planned a Startup Campaign that will run until October 31, 2026. The highlights include:

• - Free entry to the 5th Tokyo Bayside Two-Day March
• - Prizes such as smartwatches and walking sunglasses
• - Special gold membership cards for campaign registrants

These rewards encourage individuals to engage in walking and promote the benefits that come with being an active member of the JWA community.

The Joy of Walking

Walking offers various benefits, from health improvement to discovering new areas, engaging with friends and family, and learning through new experiences. By connecting walking events to daily activities through courses, certifications, and unique experiences, JWA aims to transform walking into a year-round cultural practice.

J-Walking Premium membership presents a robust platform for achieving this vision, allowing participants to integrate walking seamlessly into their lives, making it not just about health, but about joy and adventure.

How to Join

Membership Details:

• - Start Date: September 2, 2026
• - Annual Fee: 5,500 yen (tax included)

For more information or to sign up, please visit the official J-Walking Premium website.

About the Japan Walking Association

The Japan Walking Association is dedicated to promoting healthy and fulfilling lives through walking. Offering a diverse array of events, educational opportunities, and community initiatives, JWA continues to inspire individuals to embrace an active lifestyle centered around walking. For more details about JWA and its activities, please visit official website or J-Walking site.