#Japan #Tokyo #Collaboration #Chiikawa #Matsuyafuji

An Exciting Collaboration Unveiled

Matsuyafuji Foods, headquartered in Musashino, Tokyo, is thrilled to announce the launch of its second collaboration with the beloved comic series, Chiikawa, starting February 17, 2026. This campaign will run at major locations, including Matsuyafuji's popular fast-food chain, Matsuy, and the tonkatsu restaurant Matsunoya, until March 31, 2026. As part of this limited-time offer, patrons who order select collaboration menus will receive exclusive original merchandise—a treat both for fans of Chiikawa and food enthusiasts alike!

Campaign Details

Duration

• - Start: February 17, 2026, at 10:00 AM
• - End: March 31, 2026, at 9:59 AM

Participating Locations

All Matsuy and Matsunoya restaurants across Japan will participate, though some locations may be excluded. For a full list of participating stores, visit the campaign website: Matsuyafuji x Chiikawa Campaign Site.

Important Customer Requests

To ensure a fair experience, we kindly ask customers to refrain from reselling or purchasing for profit motives. Each person is limited to ordering three meals per day from the collaboration menu and children’s menu. Please be aware that quantities are limited, and when they are sold out, notices will be posted in-store regarding future availability.

Featured Collaboration Menu

One standout item from this campaign is the Matsuyafuji Chiikawa Oni Karak Curry, crafted with high-quality spices to mirror the colorful world of the comic's characters. For every order of this special curry, customers will receive a random original figurine featuring designs from the collaboration (six unique designs available). This item can only be purchased at Matsuy locations using the ticket machines or mobile orders. Take-out orders will not include misoshiru (miso soup).

Children’s Menu Bonus

Patrons ordering from the children’s menu will also benefit! Each order will include a random original slide puzzle (designs available in six varieties). The menu options include:

• - Matsuy Waku Waku Beef Bowl Set
• - Matsuy Waku Waku Curry Set
• - Matsunoya Kids’ Plate
• - Matsunoya Kids’ Pancake Plate

Exclusive Draw for Original Bowls

Additionally, customers have the chance to win one of 100 original collaboration bowls through a web lottery. To enter, simply collect receipts totaling 800 yen or more from your purchases at Matsuy or Matsunoya and follow the entry instructions on the campaign’s website.

Overview of Chiikawa

For those unfamiliar, Chiikawa is a comic series created by the illustrator Nagano. This charming work, which began on X (formerly Twitter), depicts the bittersweet yet engaging lives of its quirky characters, capturing the hearts of both children and adults alike. As of December 19, 2025, the series boasts over 4.4 million followers and has received the prestigious Grand Prix at the Japan Character Awards in 2022, 2024, and 2025.

This collaboration promises to be a delightful experience for fans of both Matsuyafuji's delicious offerings and the endearing world of Chiikawa, making it a must-try event for everyone. Don’t miss out on this unique culinary and cultural fusion!

©nagano