#Japan #Shibuya #Mobimaru #Synchro Food #Kitchen Car

Mobimaru's Nationwide Expansion

In a significant move to broaden its reach, Synchro Food, headquartered in Shibuya, Tokyo, is set to launch its kitchen car platform Mobimaru in the Hokkaido and Tohoku regions starting from May 2025. Previously, Mobimaru has successfully served the Kanto, Tokai, Kansai, Hokuriku, Chugoku, Shikoku, Kyushu, and Okinawa areas, facilitating mobile sales with a vision to revitalize local communities across Japan. This new expansion signifies a critical step towards offering services nationwide.

Background of the Hokkaido and Tohoku Expansion

Mobimaru's operational history is marked by collaborations with local governments and businesses, aiming to leverage mobile sales for regional revitalization through various community events. To date, more than 8,000 vendors and around 4,800 vehicles have registered on the platform. This success is driven by an increasing demand for mobile kitchen services, particularly in light of challenges such as labor shortages and an aging population facing issues like the lack of successors for local festivals.

In response to these challenges, requests for event support via kitchen car operations have surged from local associations, prompting Mobimaru to expand its services. The formation of partnerships with companies in the Hokkaido and Tohoku regions has paved the way for this expansion, which includes comprehensive support for planning and managing local events—commencing in May 2025.

Future Developments in Hokkaido and Tohoku

As the service launches, Mobimaru will focus on collaborations with local governments, enterprises, and mobile vendors in specific regions: Sapporo in Hokkaido and Miyagi in Tohoku. The initiative will feature key activities including:

• - Support for community festivals using mobile sales to help restore local community ties.
• - Assistance for food and retail businesses in the region to expand their market reach through mobile sales.
• - Promotion of city branding and tourism development via mobile sales initiatives.

This will bolster the presence of kitchen cars within community events, showcasing how mobile vendors can enhance local festivities and support community engagement.

Contact and Application Information

For Mobile Vendors: Registration

If you are a mobile vendor interested in joining Mobimaru, please sign up using the following link:
Register Here

For Local Governments, Enterprises, and Event Organizers

If you are looking to utilize kitchen cars for events or need further information, reach out via the contact form:
Contact Us

About Mobimaru

Mobimaru is one of Japan's leading mobile sales platforms that utilizes IT to facilitate efficient food truck operations. By collaborating with various stakeholders including local governments, enterprises, educational institutions, and event companies, it aims to transform the conventional concept of shopping from a customer-centric “going to the store” model to one where the “store comes to the customer.” Through kitchen cars and mobile sales operations, Mobimaru aims to contribute to local revitalization and community development.

Learn More about Mobimaru

About Synchro Food

Founded in Shibuya, Tokyo, Synchro Food operates as a major player in the food service industry. Its services include:

• - Support for opening and managing food businesses through their site Inshokuten.
• - A specialized job listing website for the food industry via Inshokuten Jobs.
• - Short video job listings for food-related positions at Gourmet Baito-chan.
• - Various matching services across the food service sector and beyond, including a design portal and interior construction matching site.

For inquiries regarding the article, please contact:
Daiki Imanishi
Public Relations, Synchro Food
Address: 1-7-8 Ebisu Minami, Shibuya, Tokyo
Email: public-relations@synchro-food.co.jp