AND PARADE MUSIC FES: A New Era of Music and Entertainment
On February 18, 2023, Jugar Sun, led by CEO Kyosuke Sawada, hosted the
AND PARADE MUSIC FES at Toyosu PIT in Koto City, Tokyo. This groundbreaking music and entertainment festival welcomed a range of entertainment professionals, highlighting the event’s theme of “coming together across genres.”
What is AND PARADE?
AND PARADE is designed to bridge the gap between various genres and performance styles. This fresh approach saw idols, artists, influencers, and a variety of creators who usually don’t share the same stage all come together. The excitement was palpable, as attendees experienced an event that broke from traditional frameworks of performances and collaborations.
The venue, known as the “Holy Land of Idol Lives,” added an extra layer of significance to the festival, which was a collaborative effort between industry leaders, including Terashima of chipll Inc. and Jugar Sun. With distinctive performance arrangements and erratic stage setups, the IFES garnered significant attention for its innovation and creativity.
Unforgettable Collaborations
Among the festival highlights was a unique collaborative stage, where notable artists mingled freely, showcasing unexpected alliances. The audience buzzed on social media, marveling at the diverse lineups and spontaneous performances that were simply dreamed of. Posts such as “This lineup is unreal!” resonated throughout Twitter and Instagram, as younger generations championed the festival as a novel form of entertainment.
The aftermath of the festival was equally telling. Numerous artists expressed enthusiasm about participating again, while attendees shared sentiments of being deeply moved and eagerly anticipating the next installment.
Standout Performers
A host of artists made a mark at the festival, including:
- - GINTA
- - ODAKEi
- - Yoru no Hito Warai
- - MyDresscode
- - Takamine no Nadeshiko
- - Dramatic Record
- - LarmeR
- - iSPY
- - Mameshiba no Taigun
- - Girls²
- - S/B
- - Urashiyama Kanon
- - O-VER-KiLL
- - Perupines
Among them, GINTA, fresh from his departure from Repezen Foxx, stole the spotlight with high-energy performances, including viral hits “KAMASE” and “UCHIDA 1.” His humorous engagement and bold energy drew wild reactions from fans on platforms like X.
In a surprising turn of events, ODAKEi joined GINTA on stage, further intensifying the atmosphere. Audience members erupted with excitement, witnessing an electrifying pair that wasn’t on the schedule. ODAKEi, now recognized as an “entertainer spreading love,” utilized his growing influence on social media platforms, solidifying his place in the realm of music.
Also stealing the scene was
Yoru no Hito Warai, a YouTuber known for his comedic flair. Collaborating with MyDresscode, the duo delivered a rousing version of their hit song, “Mirai Chizu,” leaving the audience with an unforgettable auditory and visual experience.
High-Flying Performances from Rising Stars
The festival wasn’t solely about established personalities. Emerging talents like the two-member duo
Perupines created a stir, blending cultures and musical styles to captivate audiences. Similarly, new-generation girl group
Girls² showcased their artistry through stunning renditions, fusing elements from their individual backgrounds for an evocative experience.
Lastly, artist
Urashiyama Kanon, who rose to fame through a reality series, captivated the audience on her debut stage. Her inaugural performance featured powerful renditions of popular songs, mesmerizing all who were present.
Unique Opportunities and Special Highlights
In a unique twist, AND PARADE MUSIC FES incorporated event sponsors into the entertainment experience. The collaboration between
Shibuya CI:Z Medical Clinic and MyDresscode involved exclusive plans and giveaways, illustrating the synergy between health, beauty, and music.
As the festival reached its zenith, an all-pervasive wave of excitement included the finale performance, where every artist took to the stage to dance to GINTA and ODAKEi’s hit song. This united performance encapsulated the festival spirit.
Through its eclectic mix of performers and diverse components, the AND PARADE MUSIC FES illustrated the future of music festivals, creating a platform that celebrates varied expressions and connections. The festival cemented its reputation as a monumental event for creators and fans alike, leaving audiences eager for the next experience.
This festival was hosted on February 18, 2025 at Toyosu PIT, through the efforts of the AND PARADE executive committee, Jugar Sun, Chipll, and the production team from Kyodo Tokyo.