#Japan #Minato-ku #Minato #Japanese Tea #Suzu no Cha

Suzu no Cha: A Unique Experience in Japanese Tea

The Japanese tea brand, Suzu no Cha, known for its dedication to curating exceptional Japanese teas from across the country, has opened its first physical store in Minato-ku, Tokyo. Located at 3-29-14 Shiba, the new establishment invites tea enthusiasts to engage with the fragrant leaves and rich flavors of their offerings. This innovative venture marks a significant expansion beyond their online sales, establishing a personal relationship with customers intrigued by the art of tea.

Grand Opening and Concept

Officially opened on November 7, 2025, the Suzu no Cha shop is set to be a haven for tea lovers. The concept emphasizes "Delivering heart-moving Japanese tea to you in a beautiful form." With the owner and certified tea instructor personally visiting renowned tea farms and merchants across Japan, the store showcases rare and new single-origin varieties along with unique blends crafted by skilled tea artisans.

The store's packaging reflects their commitment to quality, utilizing original cans produced by a long-established domestic can-making company and beautifully crafted handmade boxes. Moreover, customers are encouraged to create custom gift sets by freely selecting various teas, ensuring memorable experiences for both the giver and recipient.

Tea Tasting Experience

Suzu no Cha promises an immersive experience where visitors can discover teas suited to their preferences, with all products available for tasting. This interactive approach allows customers to explore the vast and diverse world of Japanese tea, heightening their appreciation for this intricate culture.

Upcoming Event: Japanese Oolong Tea Festival

From January 20 to January 31, 2026, Suzu no Cha will host a special "Japanese Oolong Tea Festival." This exciting event focuses on showcasing the unique flavors and aromas of Japanese Oolong tea, a lesser-known yet delightful variety that merges the delicate characteristics of Japanese green tea with the robust features of Oolong.

During the festival, attendees will have the opportunity to sample and compare different varieties of Japanese Oolong tea, including those contained in the store's original "Yamabuki Can." In recognition of this event, all featured Japanese Oolong teas will be offered at a 30% discount, encouraging visitors to discover their perfect tea match.

Featured teas during the festival include:

• - Suzutori - A unique original blend from the famous Daisen region in Tottori Prefecture.
• - Y-1 - A respected tea from Yame, Fukuoka, recognized with awards in the Japanese Tea Award.
• - Y-2 - An award-winning tea from Aoi District, Shizuoka Prefecture.
• - Y-3 - A traditional kettle-roasted Oolong tea cultivated in Takachiho, Miyazaki Prefecture, also a winner at the Japanese Tea Award.

Unique Taiwanese Tea Ware Exhibition

During the festival period, Suzu no Cha will also feature a special exhibit and sale of Taiwanese tea ware from the popular tea café Chaka Ba located in Minami-Asagaya. These charming and practical tea sets are designed to enhance your daily tea experience, allowing visitors to find the perfect combination of Japanese tea and Taiwanese utensils for their personal tea rituals.

This focus on the synergy between different tea cultures creates an enriched environment for guests, further solidifying Suzu no Cha's position as a forward-thinking player in Japan's tea market.

As the tea community continues to evolve, Suzu no Cha aims to be at the forefront of this transformation, providing unique experiences, quality products, and a robust appreciation for the world of Japanese tea.

For more details, visit Suzu no Cha Official Website or follow their Instagram.