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DX Leaders Conference 2025: Pioneering Digital Transformation Practices

On July 25, 2025, the DX Leaders Conference 2025 will take place, featuring 13 major companies sharing their insights and best practices in digital transformation (DX). Organised by Members Co., Ltd., the event aims to enlighten attendees on cutting-edge strategies for facilitating DX in their organizations.

Conference Overview

The conference will take place at Akasaka Intercity Conference in Tokyo, running from 12:00 PM to 7:00 PM. With the theme “Internal Execution Capability as the Key to Competitive Advantage: Lessons from Leading Companies”, the event will provide valuable perspectives on leveraging AI, data utilization, UX, and in-house capabilities to drive successful DX initiatives.

The participating companies include notable industry leaders such as Toyota Connected, Panasonic, Rakuten Group, Seven Bank, and Mizuho Financial Group. These establishments will share their real-world experiences and success stories in navigating the evolving digital landscape.

Key Sessions and Roundtable Discussions

The conference will kick off with a Key Session featuring insights from:

• - Naoki Iketeru, CDTO of Kentucky Fried Chicken Japan, who will discuss how leading companies mobilize their organizations and front-line operations for effective DX.
• - Akihiko Takano, President and CEO of Members Co., Ltd., will join him in emphasizing the importance of in-house execution capabilities for achieving successful DX.

Additionally, several Case Study Sessions will delve deep into the journeys of leading companies:

• - Hidetsugu Hashimoto, Senior Executive Officer at Benesse Corporation, will explore how the company is transcending traditional manufacturing through digital transformation, focusing on the value of “people.”
• - Gento Yamamoto, head of the AI department at Toyota Connected, will speak about the challenges of enterprise-wide deployment and culture-building in promoting AI initiatives.
• - Hirotsugu Tominaka from Panasonic will share insights on how essential marketing can lead to a culture that fosters customer value.
• - Sayako Itagaki and Ryo Ueda from Rakuten Group will explain their practices for ensuring usability and customer-centered DX.
• - Other speakers will discuss user-centered design, agile organizational frameworks, and enhancing collaboration between banking institutions.

In the Round Table discussions, experts will further explore the challenges of securing and developing DX talent in the financial sector, as well as how DX can contribute to sustainable production in the circular economy.

Registration and Attendance

The event is free, but prior registration is required. Interested participants must sign up via the official registration form by July 23, 2025. Given the limited capacity of 250 attendees, early registration is recommended.

Background and Purpose

As companies increasingly pursue aggressive DX strategies, they face significant challenges, including a shortage of qualified DX personnel and the recognition of gaps in understanding the significance of DX between different management levels. The conference aims to address these issues and provide insights for overcoming them, thereby supporting the successful implementation of DX.

Members Co., Ltd. conducts these events as part of its commitment to supporting organizations in their digital transformation journeys. By deploying digital human resources that work closely with client teams, they aim to bridge strategic objectives with actionable DX implementations for over 1,000 companies.

About Members Co., Ltd.

Established in 1995, Members has specialized in supporting organizations with expertise in digital transformation across various domains, including AI utilization, project management, and UX design. As a publicly traded company on the Tokyo Stock Exchange, they emphasize a mission of creating social value through active engagement in solving pressing societal issues, positioning them as a key player in the digital era.

For more details about the conference and registration, visit Members Co., Ltd. Website.