#Japan #Tokyo #Odakyu Department Store #Odakyu Friends Club #shopping benefits

Odakyu Department Store Announces Name Change for Ladies Club

On June 1st, the Odakyu Department Store will officially rename its savings service, previously known as the "Odakyu Ladies Club," to the "Odakyu Friends Club." This strategic move aims to attract a wider customer base, regardless of age, gender, or lifestyle. Despite the name change, the existing savings plans, service offerings, and member benefits will remain unchanged, ensuring a seamless transition for current users.

Exciting Membership Campaigns

To celebrate this rebranding, Odakyu Department Store will launch a captivating membership campaign starting June 10th. New members can earn shopping discount coupons worth up to 30,000 yen by enrolling in the Friends Club. This offer is particularly appealing as the discount coupons can be used immediately, even before the maturity of the membership savings plan.

The campaign runs until June 30th and will be available at various locations including the Shinjuku store, Machida store, and Fujisawa store. During this period, customers signing up or renewing their membership can benefit from exclusive shopping discounts based on their chosen savings course:

• - 1-Year Savings Plan

- 5,000 yen course: receive 4,000 yen in shopping coupons
- 10,000 yen course: receive 10,000 yen in shopping coupons
- 30,000 yen course: receive 30,000 yen in shopping coupons

• - 6-Month Savings Plan

- 5,000 yen course: receive 2,000 yen in shopping coupons

With such lucrative offers, the Odakyu Friends Club is focused on providing consumers with value while encouraging shopping in its stores.

New Visual Identity

In conjunction with the name change, Odakyu Department Store will also refresh its brand visuals, including logos and promotional materials. The new designs aim to reflect the store's commitment to approachability and trust, while also emphasizing its unique identity. This transformation represents a blend of tradition and modernity, appealing to both long-time shoppers and new customers alike.

Overview of the Odakyu Friends Club

The Odakyu Friends Club offers a user-friendly savings plan where members can deposit a specified amount each month. At the end of the savings term—either six months or one year—members receive a prepaid shopping card credited with the total savings plus a bonus amount. There are four different savings courses to accommodate varying budgets. During the savings duration, members enjoy exclusive shopping events and discounts at partner restaurants and hotels.

This strategy effectively not only enhances customer loyalty but also expands access to premium shopping experiences within Odakyu Department Store.

Additionally, a special members-only preferential sale will take place from June 10th to June 16th across all department store locations and its online shopping platform. This exclusive sale allows members to purchase select items at discounted prices simply by presenting their membership card.

Overall, Odakyu Department Store is dedicated to ensuring that the newly named Odakyu Friends Club provides invaluable opportunities and enhances shopping enjoyment for every member. For further details, customers can visit the Odakyu Department Store’s official website at Odakyu Friends Club, which will be published on June 10th.