#Japan #Tokyo #10th Anniversary #aruku& #ONE COMPATH

Celebrating a Decade of 'aruku&'

The popular walking app 'aruku&', operated by ONE COMPATH, has recently celebrated its 10th anniversary on November 7, 2026. With an impressive total of 3 million downloads, the app's journey has been supported by countless users. To commemorate this milestone, a special campaign called 'aruku&10th Anniversary Party' kicked off on June 25, 2026, featuring various exclusive content and activities.

Overview of the 'aruku&10th Anniversary Party'

The anniversary campaign aims to celebrate the decade-long success of 'aruku&' and will include various engaging activities for users. Here’s what to expect from this exciting event:

1. Exclusive 10th Anniversary Design

In honor of the celebration, the app will undergo a temporary redesign, which includes limited-time app icons and splash screens. This new look is meant to enhance the user experience and commemorate the milestone.

2. User-Participatory Campaign Theme Contest

The highly successful participatory campaign from last year, which received over 200 submissions, will take place again this year! Users can submit their theme ideas via X (formerly known as Twitter), and the top three themes selected by the aruku& team will be launched as new campaigns around November 2026. Additionally, about ten resident characters will appear on the map, making the experience even more interactive and fun.

To submit your ideas for the Campaign Theme Contest, visit: Campaign Theme Ideas.
Submission Period: June 25, 2026, 0:00 – July 1, 2026, 23:59

3. Local Flavors with '47 Prefectures Pota Journey'

Since April 2026, unique resident characters inspired by regional specialties from all 47 prefectures have been appearing on the app's map. By collecting 50 points from the 'pota' characters, users can commemorate their achievement and interact with local challenges to earn exclusive titles within the app.

The current '47 Prefectures Pota Journey' event is focusing on the Kansai region and is open from April 2026 to March 2027. Each month, events will take place from the 7th to the 27th, providing ample opportunities for users to engage with the app actively.

For more details on '47 Prefectures Pota Journey,' check: Local Pota Journey.

4. Reflecting on the Journey with 'Pota's Diary'

A special corner dedicated to recalling the history of 'aruku&' has been made available. Entitled 'Pota's Diary', this feature allows users to look back on the app's development and enjoy the nostalgic memories created over a decade.

Explore 'Pota's Diary' here: Pota's Diary.

In addition to these exciting features, many more events and campaigns are planned throughout the anniversary period. Stay tuned for further updates!

A Message from the aruku& Team

Celebrating ten remarkable years, we’ve aimed to transform everyday walking into entertainment under the concept of 'Transforming Your Steps into Treasures'. Enjoying a walk not only benefits individual health but also contributes to the extension of health spans in Japan, highlighting the social and community engagement we aspire to achieve. We extend our heartfelt gratitude to all users who have supported 'aruku&' — the next decade promises continued evolution and excitement!

About 'aruku&'

Since its launch in November 2016, 'aruku&' has been designed to make walking enjoyable for its users. Packed with fun features, the app encourages users to interact with various resident characters, complete tasks, and earn points based on their walking distance. These points can be redeemed for e-money or exciting rewards, including local delicacies and gifts.

For more information on 'aruku&', visit: aruku& Official Site.

Future Plans

ONE COMPATH, dedicated to enhancing everyday life through its concept of 'One-Mile Innovation Company', aims to continue leveraging aruku& in partnership with various businesses, boosting the joy of living and enhancing the value of walking.

Company Profile

• - Name: ONE COMPATH, Inc.
• - Location: 3-19-26 Shibaura, Minato, Tokyo
• - Established: January 20, 1997
• - Capital: 100 million yen
• - CEO: Rei Hayakawa
• - Employees: 130 (as of April 2026)
• - Website: ONE COMPATH
• - Key Services: Map search service 'Mapion', digital flyer service 'Shufoo!', and walking app 'aruku&'.

(Note: All product and service names mentioned in this news release are trademarks or registered trademarks of their respective companies. The contents of this news release are accurate as of the date of publication and may be subject to change without notice.)