#Japan #Tokyo #BREAK #Newstechnology #KosoDo

KosoDo Unveils BREAK Signage Media Promotion in Tokyo

KosoDo Co., Ltd., based in Chuo, Tokyo, has announced the launch of a promotional campaign for its office smoking area signage media, BREAK. This initiative, began on July 6, 2026, will utilize advertising trucks (mobility ads) to enhance recognition of BREAK in major business areas of Tokyo, starting from Shibuya.

Campaign Overview

The promotional campaign for BREAK is set to run for approximately four months, primarily targeting bustling areas like Shibuya, Ginza, Roppongi, and Akasaka, where a significant concentration of office workers and advertisers can be found. This initiative is a joint effort with NewsTechnology Co., Ltd., which operates from Minato, Tokyo.

The advertising trucks, equipped with innovative designs and engaging audio content, are designed to capture the attention of busy professionals during their breaks. The planning and execution of this campaign have been managed by ohpner Co., Ltd., which specializes in offline marketing strategies.

Understanding BREAK

Since its launch in September 2021, BREAK has rapidly expanded from its inception, now reaching an impressive 660 million impressions per month as of June 2026. It has grown to over 458 facilities and 560 displays across the Tokyo metropolitan area. The platform is tailored for urban office workers, predominantly business professionals aged 20 to 50, including top executives and decision-makers.

The unique space of smoking areas allows for repeated exposure to users, averaging about five visits per day with each visit lasting around six minutes. This consistent engagement is pivotal in forming strong connections between advertisers and their target audience.

Goals and Impact

As more companies encourage a return to office work, KosoDo aims to enhance marketing efforts for advertisers in major business districts of Tokyo. The objective of this campaign is to increase the footprint of BREAK among advertising clients through both the mobile advertisements on the streets and the digital signage in smoking areas.

The integration of physical and digital touchpoints provides a comprehensive platform for advertisers to reach their clientele effectively. The advertising trucks will resonate with the urban landscape, complementing the existing digital displays housed in office smoking areas.

Expansion Plans

KosoDo is committed to continual growth and innovation within its media offerings. In March 2026, BREAK refreshed its logo to align with this objective and reinforce its appeal. To further enhance its value proposition, KosoDo aims to create high-quality content tailored to its audience's interests, ensuring that both advertisers and consumers gain maximum benefit from the signage media.

Conclusion

Through this proactive advertising campaign, KosoDo looks to solve marketing challenges for advertisers while improving the content's overall value presented within the smoking areas of Tokyo's offices. The company invites participation from various media and corporations to broaden its advertising reach.

Contact Information

For inquiries regarding available slots, submissions, or media materials, please contact:
KosoDo Co., Ltd.
Contact URL: KosoDo Contact
Website: KosoDo Website

Company Overview

• - Company Name: KosoDo Co., Ltd.
• - Address: 3-3-13 Kyobashi, Chuo, Tokyo, Peace Building 5F
• - Established: September 29, 2017
• - CEO: Goro Yamashita
• - Business Activities: Smoking area services, smoking area marketing, facility design, and management