#Japan #Tokyo #Canelé #Matsui's Canele

Matsui's Canele: From a Hobby to a Renowned Pastry Shop

In April 2026, Matsui's Canele, a specialty pastry shop located in Tokyo's Hachioji district, proudly announced that it had surpassed an impressive milestone of selling 100,000 caneles within just three years. Founded by Toshiyuki Matsui, the shop’s journey began as a humble hobby when he started baking canele for friends and sharing them at no charge. This unexpected introduction led to a surge of interest, with fans requesting the distinctive dessert, motivating Matsui to transition from a corporate career to opening his own shop.

A Journey Sparked by Passion

The inception of Matsui’s Canele is a testament to passion and the power of word-of-mouth. What started as a simple endeavor of baking for friends blossomed into a thriving business model as the requests snowballed, outpacing his home kitchen capabilities. To meet this growing demand, Matsui rented a licensed commercial kitchen and, to cover costs, began accepting payments for his cherished creations. His profound belief that “freshly baked is the most delicious” solidified his decision to pursue entrepreneurship.

In 2025, Matsui turned his dream into reality by establishing his first shop in Hachioji, Tokyo, thereby leaving his corporate job behind. What remained consistent was his philosophy: to prioritize delivering the highest quality product, steering clear of ostentatious marketing or extravagant packaging to focus solely on the excellence of his caneles.

Catering to Diverse Tastes

In March 2026, his commitment paid off when Matsui’s Canele was selected as an exclusive treat for the loyalty program of the luxury sustainable hotel, 1 Hotel Tokyo. Additionally, the brand expanded its reach, supplying over 20 restaurants and cafes situated in unique environments, including bar and shisha lounges. The simple, yet profound ethos of minimizing waste while emphasizing natural flavors resonated across various culinary genres.

While exclusive offerings contribute to the shop's reputation, the core of Matsui’s sales success remains rooted in the everyday patronage of locals from Hachioji, Shinkawa, and Tsukiji areas. Regular customers see Matsui's caneles as their go-to treat, whether it’s a little reward post-lunch or a delightful gift for the weekend. Each interaction adds to the remarkable tally of 100,000 caneles sold.

Moving Towards New Goals

With this significant milestone achieved, Matsui’s Canele is poised for further growth. Plans to enhance production capacity are on the horizon, including the addition of new ovens to strengthen the production lines. This investment aims to cater to the palate of more customers seeking their beloved “everyday canele.” Moreover, the shop is committed to continuing seasonal flavor offerings that will leave lasting impressions with customers.

Product Details & Store Information

• - Product Name: Canele (Four Varieties)
• - Price: Starts from 330 yen per piece (tax included)
• - Serving Suggestion: Best enjoyed on the same day or thawed after freezing

• - Store Name: Matsui's Canele Tokyo Main Store
• - Location: 3-27-14 Hachioji, Chuo Ward, Tokyo
• - Business Hours: Daily from 10:00 AM to 6:00 PM, with extended hours from 6:00 PM to 9:00 PM on Wednesdays and Fridays.
• - Official Online Store: Matsui’s Canele Online
• - Instagram: Matsui No Canele Tokyo

Company Overview

• - Company Name: Matsui Seika Co., Ltd.
• - Representative: Toshiyuki Matsui
• - Establishment: January 2025
• - Business Activities: Operation of Matsui’s Canele, wholesale business,

Matsui's Canele illustrates the beauty of passion transforming into a successful business, reinforcing the belief that authenticity and focus on quality can lead to remarkable achievements.