#United States #Virginia Beach #Born Primitive #first responders #Savage 1

Born Primitive Introduces the Limited-Edition Savage 1 Shoe

On September 4th, a significant announcement will unfold in the realm of athletic footwear. Born Primitive, a brand renowned for its dedication to performance and community support, will launch a special commemorative edition of its Savage 1 training shoe. This limited release is not merely a fashion statement but a heartfelt tribute to the resilience and sacrifice of America's first responders and veterans.

The launch coincides with the 25th anniversary of September 11, 2001, a date etched in the memory of a nation. It stands as a poignant reminder of the heroism displayed by countless individuals in the wake of a national tragedy. Each shoe will feature a custom logo design on the heel, specifically created to honor those who bravely responded during that harrowing time.

A Cause Worth Supporting

The mission behind this launch goes beyond footgear; it aims to make a tangible impact in the lives of veterans and first responders. Born Primitive is committed to erasing $50 million in medical debt for these heroes. This initiative is part of their partnership with organizations like ForgiveCo and Black Rifle Coffee Company, which have also recognized the importance of supporting those who serve.

Bear Handlon, the founder and a former Navy SEAL, expressed the team's deep commitment to honoring the individuals who serve the country. He stated, "We have a responsibility to care for those who protect our country and our communities... This shoe is one small way to honor the service and sacrifice of first responders while supporting a cause that directly impacts the lives of those who continue to answer the call every day."

Design Features Reflecting Resilience

The Savage 1 shoe's aesthetics are designed with purpose. Subtle elements incorporated into the design serve as commemorative markers to honor the bravery exhibited by first responders on 9/11. With red and blue accents representing firefighters and law enforcement, and the stirring phrase "NEVER FORGET," this shoe symbolizes remembrance and respect. Additional design details evoke memories of locations tied to the event and the unified spirit that emerged in its aftermath.

A Broader Commitment to Community

Born Primitive isn't a newcomer to charitable initiatives. Over the past two years, the brand has eliminated over $51 million in medical debt for more than 25,000 veterans through collaborative efforts with Black Rifle Coffee Company. Additionally, their support extends beyond monetary efforts, with over $2 million donated to various charities focused on the military and first responder communities.

In 2024, a prior limited-edition Savage 1 release honored D-Day's 80th anniversary, successfully funding the return of 50 WWII veterans to Normandy via the Best Defense Foundation. This past experience solidifies Born Primitive's belief that thoughtfully designed products can honor stories that demand recognition while raising funds for essential community support.

About Born Primitive

Founded in 2014, Born Primitive is a premium apparel and footwear company based in Virginia Beach, Virginia. Founded by Bear Handlon and Mallory Riley, the brand aims to provide athletes and everyday individuals with the best gear to pursue their goals. As they expand their line to include footwear and apparel across multiple categories, their commitment to supporting communities, veterans, and first responders remains steadfast.

For those interested in participating in this meaningful initiative, the Savage 1 commemorative shoe will be available for purchase starting September 4th. This is more than just a shoe; it represents a commitment to honoring heroes and creating a legacy of support that transcends generations.

For more information, visit BornPrimitive.com.