Big Y Foods and Instacart Innovate Grocery Shopping with New Kiosks and Online Ordering

Enhancing Grocery Shopping Experience in New England

In an exciting development for grocery shoppers in New England, Big Y Foods—a well-known family-owned supermarket chain—has partnered with Instacart, a leader in grocery technology, to offer enhanced meal ordering options through innovative in-store kiosks and online services. This collaboration introduces a more efficient way for customers to enjoy freshly made meals tailored to their preferences.

On October 20, 2026, Big Y Foods unveiled their in-store kiosks equipped with FoodStorm technology, instilling a modern touch to the shopping experience. These kiosks allow customers to create their own made-to-order meals, with options ranging from gourmet sandwiches to fresh sushi. This new technology streamlines the ordering process, making it easier than ever for shoppers to grab their meals on the go.

John Fraro, Vice President of Fresh Foods at Big Y Foods, expressed his enthusiasm about the partnership, noting, "As we celebrate 90 years of serving our communities, we're always looking for ways to improve shopping ease and convenience. FoodStorm enables us to offer a seamless ordering experience while effectively managing our prepared foods business."

Big Y's customers can now enjoy three convenient ordering methods:
1. In-store kiosks for crafting customized meals,
2. An online storefront for both immediate and advanced ordering,
3. Delivery services through the Instacart Marketplace—allowing users to select their meals, pay in advance, and have their orders conveniently delivered.

The kiosks feature a diverse menu, highlighting Big Y's culinary talents, from handcrafted sandwiches to delectable fried seafood meals. The introduction of this new system addresses the growing competition between grocery stores and quick-service restaurants, ensuring that Big Y can meet customer demands effectively. Rob Hill, General Manager of FoodStorm, remarked, "Independent grocers like Big Y require technology that facilitates convenience and enhances customer value. FoodStorm equips Big Y’s teams with a comprehensive system to manage all order types, providing significant advantages in the marketplace."

As the ordering infrastructure launches across Big Y's 79 locations, customers can quickly navigate their meal selections at kiosks or via the online platform at ordering.bigy.com for pickups, or have their groceries delivered from instacart.com/store/big-y/storefront.

Big Y Foods has supported communities throughout New England since 1936, employing over 10,000 staff across supermarkets, fine wine shops, and convenience stores. Their commitment to quality service has earned them accolades like being rated as one of Massachusetts’ and Connecticut’s Best-In-State Employers by Forbes and acknowledged by Newsweek as a trustworthy company in America.

For more detailed information about Big Y Foods, visit their official website at Big Y Your Family Market. Similarly, for insights into Instacart’s offerings and their wide-ranging partnership initiatives, check out Instacart. With the addition of these kiosks and online services, Big Y Foods demonstrates a strong commitment to customer convenience, transforming the grocery shopping landscape in New England.

The blend of technology and personal service not only enhances customer satisfaction but also reflects Big Y's long-standing dedication to innovation in the grocery sector. As the demand for prepared food continues to grow, their new ordering methods will undoubtedly position Big Y as a frontrunner in adapting to modern shopping habits.