eTREE Portal Celebrates Milestone of 500+ Forest Events in Just 13 Months

A Remarkable Milestone for eTREE Portal

The eTREE portal, operated by Morimirai Co., Ltd., established to centralize and disseminate information on forest, forestry, and wood-related events, marks an impressive milestone of over 500 listed events in just 13 months since its launch in May 2024. Located in the heart of Tokyo, and led by President Junpei Asano, Morimirai is committed to the mission of "Sustainable Forest." This achievement underscores the considerable enthusiasm surrounding forest-related activities across Japan.

Growth of Events: A Year in Review

Since its launch, the eTREE portal has steadily showcased a diverse range of activities, with more than 30 events added each month, culminating in over 500 listings by the end of May 2025. Particularly during the autumn months from October to November, there's a noticeable spike in engagement with events spanning from outdoor activities and DIY workshops to autumn festivals and informative seminars.

Winter months, while seeing a dip in outdoor events, introduce unique indoor activities like woodworking experiences and educational gatherings that leverage the winter forest for seasonal tourism.

Event Types and Trends

The variety of events available reflects the growing interest in participatory experiences related to forestry. Frequent events include markets and tree-planting festivals designed for families, as well as more adult-focused offerings like forest bathing and outdoor activities. Educational volunteer opportunities and displays of woodworking crafts keep participants engaged year-round.

Second only to these types of events are those centered on architecture and the application and design of wood. This category hosts numerous building tours, informative sessions, and exhibitions by wood-related companies, many of which are accessible online, allowing participation from a wider geographic area.

Location Trends in Event Hosting

The Kanto region has established itself as the primary hub for these events, accounting for approximately 44% of all listings. This area consistently hosts a variety of events, catering to both employment and educational pursuits alongside themes focused on environmental issues and carbon neutrality.

Significance of the Event Portal

Previously, information regarding forests and wood was often dispersed among municipalities, NGOs, and enterprises, making it challenging for interested parties to find comprehensive data. The eTREE portal consolidates this fragmented information, making various activities visible to both industry insiders and general audiences alike. By doing so, it fosters connections among individuals with varying backgrounds, paving the way for more people to engage with forest initiatives.

The impressive record of listing over 500 events in just 13 months also serves as an analytical base for understanding industry trends and interests, providing small-scale organizers with critical pathways for outreach. This is more than mere information aggregation; eTREE acts as a hub for nurturing new relationships centered around wood and forestry.

Future Prospects

As the eTREE portal continues to accumulate and display the quantity and diversity of forestry-related events, it increasingly serves as a valuable resource for both industry stakeholders and the general public. Positive feedback highlights its role in assisting attendees to discover events of specific interest and feasibility.

In the future, Morimirai aims to further disseminate this vital information, supporting event organizers while expanding the reach to engage a broader audience in the forest, forestry, and lumber sectors.