#Japan #Tokyo #DECORTÉ #Youth Power #Essence Lotion

Introduction

DECORTE, a prestigious skincare brand under KOSE Corporation, is excited to announce the launch of its highly anticipated Youth Power Essence Lotion on September 16, 2025. This innovative skincare product focuses on advanced anti-aging properties designed to rejuvenate the skin.

To celebrate this significant launch, DECORTE will implement a robust advertising strategy featuring eye-catching transport ads in major cities, including Tokyo, Osaka, and Nagoya. The campaign aims to engage with consumers by showcasing the product's benefits while also hosting pop-up events across 11 prominent department stores nationwide.

Advertising Campaign

Beginning from September 7, 2025, DECORTE will take over the advertising space on various train lines, including the Osaka Metro Midosuji Line, Tokyo Metro Ginza Line, and Nagoya City’s Higashiyama Line. Each location will feature the brand’s key message, "Revising the Destiny of Your Skin" to highlight the scientific research that underpins the Youth Power Essence Lotion. The advertising will prominently feature its unique ingredients:

• - Kurokoji Fermentation Liquid (62%)
• - Multi-layered Bio Liposome Beauty Water (37%)

These ingredients target signs of aging, enhancing skin's natural radiance and vitality, as well as inviting consumers to embrace their beauty.

Pop-Up Events Nationwide

Alongside the advertising campaign, DECORTE is hosting exclusive pop-up events at 11 department stores, where customers can interact with the product through touch-up stations and gain firsthand experience of its cutting-edge science. The events are set to take place in major cities including:

• - Sogo Yokohama (September 16 - September 22)
• - Hankyu Umeda Main Store (September 17 - September 23)
• - Shinjuku Keio Department Store (September 18 - September 24)
• - Takashimaya Sapporo (October 1 - October 7)
• - Ginza Mitsukoshi (October 8 - October 14)

Participants will enjoy various special benefits, including product samples and chances to win exclusive gifts, such as a 14mL sample of the Youth Power Essence Lotion with purchases exceeding ¥27,500. They can also participate in fun quizzes with rewards.

Innovation and Science

The Youth Power Essence Lotion is not just about hydration; it’s formulated with state-of-the-art technology to address various skin concerns such as uneven texture, dullness, and elasticity. Its unique properties include:

• - 62% Kurokoji Fermentation Liquid: A carefully crafted ingredient derived from natural sources, known for its depth of skin absorption.
• - Multi-layered Bio Liposomes: Designed to deliver beneficial ingredients deep into the skin, keeping it hydrated for an extended period.

These combined elements create a luxurious blend, leading to visible improvements in skin texture and overall appearance.
As DECORTE states, "The destiny of your skin can change," they aim to usher in a new era of skincare where women feel empowered to embrace their natural beauty at any age.

Conclusion

The unveiling of the Youth Power Essence Lotion represents a significant milestone in DECORTE's ongoing commitment to innovative skincare solutions. With a focus on unique formulations and backed by pioneering research, DECORTE continues to push the boundaries of beauty, ensuring that their customers experience the luxurious and effective formulations that are synonymous with the brand. As the launch date approaches, anticipation builds, inviting skincare enthusiasts everywhere to reimagine their beauty journeys with DECORTE.

For more information, visit DECORTE’s official online boutique at DECORTE Official Site.