#China #Guangzhou #Better Design Award #innovative design

Better Design Award: Creating the Best Design for a Better Life

On May 22, 2024, the highly awaited global event for the "Better Design Award" (BDA) took place in the vibrant city of Guangzhou, China. This prestigious contest stands as a testament to the importance of exceptional design in our lives and the global market. The motto of this award, "design makes life better," encapsulates its essence — aiming to discover and celebrate remarkable design works from around the world.

The BDA is not just another design competition; it is an international initiative dedicated to recognizing innovative designs that promise to inspire and invigorate the industry. With an impressive vision to contribute Chinese design wisdom to the global advanced manufacturing sector, this event also seeks to cultivate and promote the rich development of Chinese culture,
transcending national boundaries.

This year’s competition attracted significant attention, with submissions from a diverse range of designers and brands. The BDA aims to establish itself as the fifth major international comprehensive design event and strives to evolve into a premium global platform that connects design with manufacturing. The award identifies and promotes outstanding design levels, brand values, and innovative spirits that can significantly impact the industry.

From October 19 to 20, 2024, a panel of 19 industry specialists participated in a meticulous review process, evaluating an impressive total of 614 design submissions alongside 95 design-driven brands. The assessment was based on key dimensions including the founding team’s expertise, brand value, organizational innovation, product creativity, and market influence. This rigorous and unbiased evaluation culminated in the selection of 24 brands, who advanced to the final round of judgment.

As the competition moves toward its conclusion, excitement builds around the final round. The BDA organizing committee has made plans to gather distinguished design experts from across the globe for the final evaluation round. This stage will not only include offline presentations but also in-depth reviews where these experts will scrutinize the designs and innovation showcased by participants, paving the way for the selection of the ultimate winners.

A grand awards ceremony is scheduled for December 2024, where the victorious designers and brands will be publicly recognized. With media excitement and community involvement at an all-time high, the BDA represents an opportunity for innovative talent to shine on an international stage.

As this highly anticipated event draws closer, enthusiasts and industry veterans alike are encouraged to stay tuned for updates. The Better Design Award stands as a beacon, showcasing the transformative power of design in creating better standards of living and encouraging a progressive lifestyle that adapts creativity to real-world challenges.