#USA #sustainable housing #Lake City #Green Builder Media #Building Webinars

A Dynamic Start to 2026: Join Our Webinars

As 2026 rolls in, Green Builder Media is set to launch two impactful webinars tailored for building experts and eco-conscious consumers aiming to enhance their understanding of high-performance homes. These interactive sessions promise to keep participants informed and ahead of industry trends in creating healthier and more resilient living spaces.

Webinar 1: Learn How to Sell Healthier Homes

Date: January 28, 2 PM ET
This first webinar dives into the increasingly important topic of indoor air quality and healthy living spaces. It's not just about listing features; successful sales now demand crafting a narrative that resonates with modern buyers. Led by Matt Power, the Editor-in-Chief at Green Builder Media, participants will explore:

• - Current Buyer Preferences: Understanding what today's consumers prioritize regarding health and wellness in home environments.
• - Translating Building Science: How to effectively communicate the benefits of advanced building practices that enhance health and well-being.
• - Effective Messaging Strategies: Creating compelling messages that connect health, comfort, and long-term value in the housing market.
• - The Sales Advantage: Discover why homes focused on health benefits are not only better for occupants but also simpler to sell.

To secure your complimentary spot for this informative session, click here to register!

Webinar 2: Generational Marketing Trends for 2026

Date: February 11, 2 PM ET
The second webinar, led by Green Builder Media CEO Sara Gutterman, will focus on shifting generational values and how they shape housing demand. Using exclusive data from COGNITION Smart Data, this session will delve into the unique perspectives of various generations, including Boomers, Gen X, Millennials, Gen Z, and the emerging Gen Alpha. Key discussion points will include:

• - Evolving Expectations: Understanding how generational trends are influencing housing priorities and design choices.
• - Declining Effectiveness of Traditional Marketing: Insights into why conventional methods may no longer resonate with modern consumers.
• - Aligning Products with Buyer Needs: Strategies for ensuring that your offerings and marketing align with current and future buyer expectations.

Don't miss the chance to join this enlightening discussion! Reserve your seat here!

Green Builder Media’s continuous webinar series serves as a platform for industry experts to explore the latest innovations and best practices in high-performance building. Upcoming topics include energy efficiency, climate-aware construction, and the use of sustainable materials in modern homes. For those interested in past or future webinars, visit our website here.

About Green Builder Media

As North America's leading media outlet focusing on green building and sustainable living, Green Builder Media engages over 200,000 professionals and millions of consumers through its award-winning content and insightful data from COGNITION Smart Data. Explore more at greenbuildermedia.com.

With these webinars, Green Builder Media aims to empower participants with the knowledge and tools to enhance their contributions to the sustainable building sector, setting a dynamic tone for the year ahead.