#United States #marketing #Birmingham #DIPRA #Austin Jones

DIPRA Welcomes Austin Jones to the Marketing Team

The Ductile Iron Pipe Research Association (DIPRA) has announced the addition of Austin Jones as their new Marketing Communications Associate, aiming to invigorate their marketing efforts. As part of his role, Jones will work closely with external agencies to advance DIPRA's reach in promoting ductile iron pipe products through an array of platforms including social media, newsletters, brochures, videos, and more.

Austin's main focus will be to ensure that all content mirrors DIPRA's brand voice, emphasizing key values such as sustainability, reliability, and environmental responsibility. This strategic move highlights DIPRA's commitment to increasing awareness and providing vital information related to the capabilities and advantages of ductile iron pipe in the drinking water sector.

David Cole, DIPRA's President, expressed excitement about Austin joining the team, stating, "His insights into digital campaigns and his experience with B2B marketing initiatives will strengthen the overall positioning of ductile iron pipe as the strongest, most resilient pipe available for drinking water systems." This assertion encapsulates DIPRA's science-backed mission to support water professionals in making informed decisions about piping solutions for their communities.

Jones will report directly to Brian Hartlove, Vice President of Marketing and Communications, who noted, "Austin's fresh perspective and innovative ideas will undoubtedly enhance the DIPRA brand and engage our audience in new ways." This openness to new input aligns with DIPRA's ongoing focus on effective communication.

Austin Jones has established a solid foundation in marketing and sales research, having previously gained valuable experience through internships at Diverzify and GreenChem Industries. His skill set was further developed at Diverzify, where he supported the marketing team by revitalizing their internal SharePoint site and aiding in sales lead research across platforms like ZoomInfo and Construct Connect. His hands-on experience in social media management, SEO optimization, and collateral production has equipped him well for his new role at DIPRA.

During his time at GreenChem Industries, Austin played a key role in B2B marketing efforts, ensuring consistency across digital channels while creating effective promotional materials like brochures and product line cards. This range of experience highlights his growing expertise in digital marketing and content development, essential for addressing the unique challenges faced by the water utilities sector.

Austin earned both a Bachelor's degree in Sports Marketing and a Master of Science in Marketing from the University of Florida, where he also pursued a minor in Business Administration. His educational background complements his practical experience, positioning him well to contribute to DIPRA's ongoing efforts to enhance public knowledge of ductile iron pipes.

By welcoming Austin Jones, DIPRA is not only expanding its marketing capabilities but also reinforcing its dedication to supporting the drinking water sector through informed, research-based advocacy. With his analytical mindset and creative flair, Austin's addition to the team signifies a positive step forward for DIPRA in its mission to promote sustainable and resilient water supply solutions for communities across the country.

In summary, Austin Jones' appointment to DIPRA as a Marketing Communications Associate indicates an invigorated focus on marketing that seeks to elevate the organization’s visibility and communicate effectively with the public and water professionals. The combination of Austin’s digital marketing insight and DIPRA’s commitment to quality in the water utilities space is poised to enhance the brand’s standing in the sector immensely.