Wargo Partners with Sake
2025-07-03 03:13:51

Wargo Partners with Sake Festival to Enhance Kimono Rental Experience with Japanese Culture

Wargo's Exciting Collaboration with the Sake Festival



In a delightful union of tradition and modern celebration, Wargo, a prominent kimono rental service, has joined forces with the Sake Festival organizing committees in Tokyo and Osaka. This partnership is aimed at enhancing the experience of enjoying Japanese sake while dressed in beautiful kimonos, reflecting Wargo's mission to blend traditional culture with contemporary enjoyment.

Connecting Cultures


With a mission to enrich the world by showcasing the allure of Japan, Wargo and the Sake Festival share a mutual goal: to link the enjoyment of kimono culture with the appreciation of sake. By promoting the wearing of kimonos during the festival held each spring, summer, and autumn in Tokyo and Osaka, the partnership aims to provide a unique experience that embodies the spirit of Japan.

As inbound tourism gains traction, there is an observable increase in customers embracing traditional attire not only for kimono fittings but also for activities like photography and tea ceremonies. Wargo is committed to enhancing these cultural experiences by offering additional services such as photo shoots and collaborative events, ensuring customers can fully immerse themselves in the beauty of Japanese traditions.

Seasonal Sake and Cultural Celebrations


The Sake Festival’s theme, “Enjoying seasonal sake, cuisine, and Japanese culture,” resonates deeply with Wargo. By donning a kimono at the festival, participants can enhance their experience and contribute to a broader appreciation of appreciating sake in a traditional setting. Both Tokyo and Osaka have Wargo locations conveniently situated for festival attendees, making this partnership a natural fit.

Discounted Access to the Festival


As part of the collaboration, Wargo is offering a special promotion: those who rent a yukata will receive a 10% discount coupon for Sake Festival tickets. This offer is included in the reservation confirmation emails sent to customers. By using the coupon code during ticket purchases, festival-goers can enjoy this cultural event at a reduced price.

Festival Details

  • - 11th Sake Festival at Osaka Bay Tower
Date: July 12-13, 2025
URL: Osaka Sake Festival

Customers attending the festival in Osaka are encouraged to rent their yukata from Wargo's Shinsaibashi location, just a minute's walk from Shinsaibashi station.

  • - 28th Sake Festival in Nakameguro
Date: July 26-27, 2025
URL: Tokyo Sake Festival

Tokyo attendees have three Wargo stores to choose from for their yukata rental:
1. Wargo Ginza Store
- Access: 7 minutes from Ginza station
- URL: Ginza Store
2. Wargo Azabu Juban SAKRA Store
- Access: 3 minutes from Azabu Juban station
- URL: Azabu Juban Store
3. Wargo Asakusa Store
- Access: 1 minute from TX Asakusa station
- URL: Asakusa Store

Yukata Rental Plans


Wargo offers a range of affordable rental plans starting from 3,300 yen, which includes full service with dressing and accessories at no extra charge. Reservations can be made easily online, providing convenience and peace of mind. Rates vary by day and season, so customers are advised to check Wargo's website for details.

  • - Night Pack Yukata Plan: From 4,400 yen (including next-day return). This plan allows returns until 3 PM the following day, giving guests ample time to enjoy the festivities without any rush.
  • - Brand Yukata Plan: Starting from 5,500 yen, this plan features unique designs crafted by renowned brands, offering styles that merge traditional aesthetics with modern sensibilities.
  • - Couple Yukata Plan: Priced from 7,700 yen for pairs. This plan includes options for both men and women, providing a discount when rented together.

Understanding the Sake Festival


The Sake Festival is not just an event; it’s a celebration of seasonal flavors and traditions. Taking place bi-annually in both Osaka and Tokyo, this festival allows visitors to savor a curated selection of delicious sake alongside food pairings, while fostering connections with sake makers and fellow enthusiasts. This is an opportunity to discover the rich cultural tapestry of Japan through its traditional brews, designed to connect people and share unforgettable experiences.

You can visit Wargo’s Official Site for the latest offerings and to start planning your traditional Japanese experience today.


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