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KOKAGERU 100 Umbrella: Your Go-To Sun Protection

As we gear up for another sweltering summer, Shigematsu, a renowned hat manufacturer with over 50 years of expertise, is excited to unveil a revolutionary product—the KOKAGERU 100 Umbrella. This versatile umbrella not only protects you from rain but also guarantees 100% UV and sunlight protection. Available for pre-order from April 11, 2025, on the ATRENA online store, this innovative product is designed to make your outdoor experiences more comfortable during the hottest months of the year.

Product Highlights

KOKAGERU 100 Folding Umbrella

The KOKAGERU 100 Folding Umbrella embodies the essence of its name, meaning 'coolness as if under a tree's shadow.' This elegant umbrella bounces back both light and heat, ensuring you stay cool while enjoying the outdoors. Its foldable design makes it the perfect accessory for those on the go. Rigorous testing by a third-party institution confirms that it achieves a 100% rating in both UV and sunlight protection. You can confidently rely on it to shield you from harmful rays.

Available Colors:

• - Black
• - Beige

KOKAGERU 100 Long Slide Umbrella

For those requiring an extra layer of protection, the KOKAGERU 100 Long Slide Umbrella offers the same outstanding features as the folding variant, ensuring you are completely shielded from the sun's intense rays. With high light-blocking properties, this umbrella keeps your head cool and helps you withstand the harshest summer heat. Similar to the folding version, it has also passed third-party testing for 100% UV and sunlight protection.

Available Color Combinations:

• - Black x Blue
• - Beige x Pink

Pre-Order Information

Mark your calendars for April 11, 2025! This date marks the beginning of pre-orders for both KOKAGERU 100 Umbrella models.

• - KOKAGERU 100 Folding Umbrella
• - KOKAGERU 100 Long Slide Umbrella

About the Brand

“KOKAGERU” is a registered trademark developed by Shigematsu, utilizing years of craftsmanship and knowledge gained in the hat-making industry. It aims to create products that protect people from the sun and UV rays, with a vision of bringing a more comfortable summer to everyone. The brand is committed to continuously pursuing functional and design excellence.

Experience the KOKAGERU 100

Don’t let the summer sun hinder your outings. With the KOKAGERU 100, you can enjoy the outdoors without a worry. Experience a temperature drop of up to 10°C with our refreshing hats, ensuring a cool summer for you and your loved ones!

For more information and to purchase, visit the official ATRENA online store or check out local retailers stocking KOKAGERU 100 products nationwide.

KOKAGERU 100 Product Lineup

• - Adventure Water-Repellent
• - Complete Sun Blocking KOKAGERU 100
• - Linen Edge-Up Hat
• - Complete Sun Blocking KOKAGERU 100
• - Linen Bucket Hat
• - Complete Sun Blocking KOKAGERU 100
• - Linen Casual Jockey Hat
• - Complete Sun Blocking KOKAGERU 100

Stay protected and enjoy the summer with KOKAGERU 100 products!