Kano's New Role
2025-12-03 03:47:09

Eiko Kano Takes Leadership at CJ Foods Japan's New Bibigo Mandu Division

Eiko Kano's New Adventure with Bibigo Mandu



CJ FOODS JAPAN, based in the Minato ward of Tokyo, has officially launched its Bibigo Mandu Division, and comedian Eiko Kano has taken the reins as the division’s head. This new initiative signifies a commitment to introducing Korean food to a broader audience in Japan, especially as families increasingly seek out diverse flavors for their meals. The company’s popular Bibigo Mandu series will be at the forefront of this effort.

In recent years, the demand for new culinary experiences in Japanese homes has grown significantly. Busy lifestyles have left many consumers looking for quick and exciting meal options, with international cuisines, particularly Korean food, becoming a favored choice. By establishing a specialized organization focused on the Bibigo Mandu series, CJ FOODS JAPAN aims to strengthen its mission of making Korean cuisine more accessible and enjoyable for everyone.

Eiko Kano, a beloved figure in Japanese entertainment, has been chosen for this pivotal role. Known for his relatability and humor, Kano has a unique appeal that aligns perfectly with the fun and casual dining experience offered by bibigo's Mandu. His charm is expected to draw in a wider audience, helping to share the joys of Mandu with more consumers.

As the newly appointed division head, Kano is set to embark on a mission to promote the flavors of Mandu, backed by engaging video content and various outreach activities. Notably, CJ FOODS JAPAN has launched a video series titled '#Ganbare Kano Mandu Bucho' that chronicles Kano's journey in this role, beginning with the release of its first episode on December 3rd at 6 PM, available on the official YouTube channel.

In the first episode, viewers will see how Kano was unexpectedly appointed as the Mandu division’s head at the company's headquarters. Upon receiving his ambitious mission to sell a staggering 5.55 million servings of Bibigo Mandu within a year, viewers will witness a mixture of excitement and anxiety as he confronts this formidable challenge.

Throughout his career, Kano has delighted fans with his comedic talents, and now he embarks on a new chapter by stepping into the business world. His mission is both thrilling and daunting—reaching target sales that have never been attempted before. From brainstorming and product development meetings to creating promotional videos, Kano is expanding his skill set beyond comedy into the realm of business.

With his infectious energy, Kano aims to bring a fresh excitement to the Japanese dining experience by highlighting the appeal of Korean Mandu. CJ FOODS JAPAN is dedicated to enhancing the Japanese dining table with captivating products, showcasing the rich allure of Korean cuisine.

About Eiko Kano


Eiko Kano, born on February 22, 1982, in Miyagi Prefecture, first gained fame as a comedian after graduating from the Japan Film School. His unique catchphrases and one-man performances made him a household name. Besides his comedic endeavors, he has also showcased his talents as a singer-songwriter and YouTuber, all while fulfilling his responsibilities as a Shinto priest at his family shrine. Now, as he takes on the challenge of leading the Bibigo Mandu Division, he hopes to bridge his entertainment background with a meaningful culinary mission.

The Bibigo Story


Bibigo, launched in 2010, has grown into a global Korean food brand that brings the essence of Korean cuisine to families worldwide. With the slogan “live delicious,” Bibigo aims to enrich lives by delivering authentic Korean dishes and cultural experiences. available in over 70 countries, the flagship product, Mandu, represents a hallmark of Korean culinary artistry. The company’s commitment to sharing Korean culture extends to sponsoring international events and partnering with the famous LA Lakers, proving that food can unify cultures around the globe.

In conclusion, under Eiko Kano’s vibrant leadership, CJ FOODS JAPAN’s Bibigo Mandu Division promises an exciting journey ahead. Fans and food lovers alike should tune in to the new video series to join in the adventure!


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Topics Consumer Products & Retail)

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