SmallRig Collaborates with Aerial Photographer Chen Cheng to Innovate Aerial Imaging
In a groundbreaking announcement, SmallRig, a global leader in imaging solutions, has named celebrated aerial photographer Chen Cheng as the brand's co-creator, emphasizing the union of high-quality imaging equipment and professional aerial photography. This partnership marks a significant step toward refining the user experience in aerial imaging through enhanced product innovation.
SmallRig has a longstanding commitment to user-centered development and collaborative creation. The new alliance presents a strategic collaboration aimed at advancing aviation imaging, product development, and promoting aviation culture. Their primary objective is to foster innovation in aerial imaging tools and outdoor photography while enhancing user experience in demanding conditions.
Zhou Yang, founder and CEO of SmallRig, stated, "Co-creation is the cornerstone of SmallRig's identity and growth model." He highlighted that Chen Cheng is recognized as a leading figure in global aerial imaging, having been a longstanding user of SmallRig equipment. Cheng’s extensive experience in photographing aircraft in intricate scenarios aligns seamlessly with SmallRig's innovation strategy based on real-world contexts, which lays a solid foundation for their collaborative efforts. Zhou remarked, “This collaboration will delve deeper into aviation and even aerospace imaging scenarios, providing tailored solutions that meet real-world needs!"
As one of the pioneers in aerial photography in China, Chen Cheng has amassed over a decade of professional experience. His portfolio spans nearly every type of commercial aircraft, excluding the Airbus Beluga. He has notably documented the development and milestones of aircraft such as the Boeing 777, Airbus A380, Airbus A350, and China’s C919. Prior to dedicating himself entirely to aerial photography, Cheng worked as an aircraft maintenance engineer, garnering technical knowledge in aeronautics that shapes his methodical and safety-focused photographic approach. He believes that "a beautiful plane is inevitably a well-designed plane," and his aerial imagery has significantly captured the rise of China’s aviation industry, with his photos of the C919 garnering over a million views across platforms, providing the public with a vivid window into emerging aeronautical technologies.
The collaboration between Chen and SmallRig emerged from a shared commitment to technical precision and creative innovation. Aerial photography necessitates lightweight, adaptable equipment that is fully functional in various shooting positions. SmallRig's gear has played an essential role in Chen’s multiple-camera setups during aerial shoots. Chen emphasized that the lightweight camera cages, expansion bases, and Type-C fast-charging batteries from SmallRig have become crucial components of his aerial workflow. These solutions allow single-camera setups to capture still images and 4K video simultaneously, greatly enhancing efficiency and elevating the overall production level during high-intensity operations.
"Aerial photography is much more than being physically present in the sky; it demands constant professional focus and genuine passion," Chen remarked regarding the collaboration. He highlighted that this partnership will enable broader appreciation of aviation beauty through reliable equipment and exceptional imagery.
This initiative represents more than just a brand collaboration with a distinguished aerial photographer; it marks a new exploration of co-creation models within the imaging sector. From renowned wildlife photographer Xi Zhinong, founder of Wild China Film, to aerial photography pioneer Chen Cheng, SmallRig has worked with a variety of creators and will continue to expand its 'Co-Creation Officer' program, connecting with experts across diverse fields. The goal is to transition from merely meeting needs to anticipating them, creating solutions that evolve alongside the real-world creative demands. By actively listening to creators and incorporating professional photographers into the product design process, SmallRig strives to redefine the limits of imaging equipment performance and artistic expression.
Established in 2013, SmallRig has been dedicated to providing creators around the globe with camera and phone mounting and stabilization solutions, lighting and control systems, powering devices, and audio gear. Currently, SmallRig products reach users in over 160 countries and regions, spanning a wide array of scenarios from live broadcasts, vlogs, and short videos to documentaries and Hollywood blockbusters. After more than a decade of growth, SmallRig has evolved from its initial focus on camera-mounting products to a comprehensive ecosystem characterized by robust scenarios and an agile supply chain model. For further details, please visit www.smallrig.com.
SmallRig has a longstanding commitment to user-centered development and collaborative creation. The new alliance presents a strategic collaboration aimed at advancing aviation imaging, product development, and promoting aviation culture. Their primary objective is to foster innovation in aerial imaging tools and outdoor photography while enhancing user experience in demanding conditions.
Zhou Yang, founder and CEO of SmallRig, stated, "Co-creation is the cornerstone of SmallRig's identity and growth model." He highlighted that Chen Cheng is recognized as a leading figure in global aerial imaging, having been a longstanding user of SmallRig equipment. Cheng’s extensive experience in photographing aircraft in intricate scenarios aligns seamlessly with SmallRig's innovation strategy based on real-world contexts, which lays a solid foundation for their collaborative efforts. Zhou remarked, “This collaboration will delve deeper into aviation and even aerospace imaging scenarios, providing tailored solutions that meet real-world needs!"
As one of the pioneers in aerial photography in China, Chen Cheng has amassed over a decade of professional experience. His portfolio spans nearly every type of commercial aircraft, excluding the Airbus Beluga. He has notably documented the development and milestones of aircraft such as the Boeing 777, Airbus A380, Airbus A350, and China’s C919. Prior to dedicating himself entirely to aerial photography, Cheng worked as an aircraft maintenance engineer, garnering technical knowledge in aeronautics that shapes his methodical and safety-focused photographic approach. He believes that "a beautiful plane is inevitably a well-designed plane," and his aerial imagery has significantly captured the rise of China’s aviation industry, with his photos of the C919 garnering over a million views across platforms, providing the public with a vivid window into emerging aeronautical technologies.
The collaboration between Chen and SmallRig emerged from a shared commitment to technical precision and creative innovation. Aerial photography necessitates lightweight, adaptable equipment that is fully functional in various shooting positions. SmallRig's gear has played an essential role in Chen’s multiple-camera setups during aerial shoots. Chen emphasized that the lightweight camera cages, expansion bases, and Type-C fast-charging batteries from SmallRig have become crucial components of his aerial workflow. These solutions allow single-camera setups to capture still images and 4K video simultaneously, greatly enhancing efficiency and elevating the overall production level during high-intensity operations.
"Aerial photography is much more than being physically present in the sky; it demands constant professional focus and genuine passion," Chen remarked regarding the collaboration. He highlighted that this partnership will enable broader appreciation of aviation beauty through reliable equipment and exceptional imagery.
This initiative represents more than just a brand collaboration with a distinguished aerial photographer; it marks a new exploration of co-creation models within the imaging sector. From renowned wildlife photographer Xi Zhinong, founder of Wild China Film, to aerial photography pioneer Chen Cheng, SmallRig has worked with a variety of creators and will continue to expand its 'Co-Creation Officer' program, connecting with experts across diverse fields. The goal is to transition from merely meeting needs to anticipating them, creating solutions that evolve alongside the real-world creative demands. By actively listening to creators and incorporating professional photographers into the product design process, SmallRig strives to redefine the limits of imaging equipment performance and artistic expression.
Established in 2013, SmallRig has been dedicated to providing creators around the globe with camera and phone mounting and stabilization solutions, lighting and control systems, powering devices, and audio gear. Currently, SmallRig products reach users in over 160 countries and regions, spanning a wide array of scenarios from live broadcasts, vlogs, and short videos to documentaries and Hollywood blockbusters. After more than a decade of growth, SmallRig has evolved from its initial focus on camera-mounting products to a comprehensive ecosystem characterized by robust scenarios and an agile supply chain model. For further details, please visit www.smallrig.com.
Topics Consumer Technology）
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