Introducing the Elegant New 'GRAZIA' Bag Series from HIROFU for Fall/Winter 2026

The New 'GRAZIA' Bag Series from HIROFU

On September 4, 2026, HIROFU, the renowned women's bag brand under the World Group, will unveil its latest creation: the 'GRAZIA' bag series, during its Fall/Winter 2026 collection. Available online and in HIROFU stores nationwide, this new series promises to captivate fashion enthusiasts.

The Art of Versatility

With the 'GRAZIA' series, HIROFU presents a collection designed not only for beauty but also for flexibility in style. This unique bag can transform its impact from casual to polished based on how it's carried, reflecting the brand's commitment to contemporary fashion.

Founded in 1978, HIROFU has established itself as a premium leather brand by offering shoes, bags, and accessories that embody the concepts of simplicity, minimalism, and contemporary styling. The brand aims to provide classic pieces that transcend time and trends.

Inspired by Elegance

The term 'GRAZIA,' deriving from Italian, signifies grace and elegance. This series showcases the exquisite qualities of the original leather known as 'CMH,' which lends itself beautifully to the bag's design. The inherent drape, folds, and dimensional layering of leather create a stunning visual and tactile experience. The design is such that the bag's silhouette can adapt, evoking different moods and aesthetics based on how one chooses to wear it.

Sophisticated Craftsmanship

Emphasizing the soft material of the leather, the 'GRAZIA' bags feature a natural shape complemented by delicate details such as slender belts and buckles. This combination presents a gentle yet commanding presence, creating a balance that is neither overly sweet nor harsh.

The depth and dimensionality of the bags arise from meticulous design and structuring, ensuring that even a seemingly simple form possesses advanced complexity that showcases the leather's capabilities.

Unique Closure Feature

A distinctive feature of the series is the folded-over leather opening, which accentuates the leather’s softness. The lining consists of high-quality microfiber material, and the internal structure includes ample pocket space for practicality.

The top of the bag is designed with a folded-over closure that keeps stitching hidden, highlighting the leather's innate soft expression. Meanwhile, a slender belt that wraps around the body of the bag adds a refined touch, emphasizing sophistication.

Additionally, the interior's microfiber lining, paired with the leather’s thickness and structure, ensures durability without compromising the bag’s overall elegant aesthetic, as it does not require additional core materials.

Price and Availability

The 'GRAZIA' collection offers several options:

- 'GRAZIA' Shoulder Bag S: ¥82,500 (tax included)
- 'GRAZIA' Tote Bag S: ¥107,800 (tax included)
- 'GRAZIA' Tote Bag L: ¥121,000 (tax included)

With a harmonious blend of soft materials, innovative three-dimensional structures, and meticulous craftsmanship, the 'GRAZIA' series embodies the essence of HIROFU's dedication to high-quality products. Explore this stunning collection at HIROFU stores and online starting September 4, 2026.

For More Information

- Online Store: HIROFU
- Instagram: @hirofu_official
- LINE: Join Here

About HIROFU

HIROFU's brand concept revolves around simplicity, minimalism, and contemporary design. Since its inception, it has continued to produce high-quality items that utilize the texture and quality of materials, ensuring lasting appeal without falling victim to fleeting trends.