#Japan #Tokyo #TechTouch #Trusco Nakayama #Orange Book

Trusco Nakayama Integrates TechTouch for Enhanced Usability

Trusco Nakayama Co., a leading wholesale distributor of machine tools in Japan, has announced the integration of TechTouch into their professional tool search and purchasing site, "Trusco Orange Book.Com Cross". This site, used primarily by industry professionals, supports easy access and purchasing for a comprehensive inventory of around 4.5 million products. By utilizing TechTouch, the platform achieves an intuitive user experience that allows even those unfamiliar with IT to complete orders without confusion. Additionally, this integration assists Trusco Nakayama in managing internal operations more effectively, facilitating system improvements and cost reductions.

Background of the Integration

Trusco Nakayama holds a top-tier position in Japan's supply of professional tools (factory auxiliary materials) essential for manufacturing and construction sites. In February 2025, they launched the Trusco Orange Book.Com Cross, a member-only professional tool search and purchasing platform allowing users to check inventory and place orders instantly from their PCs or smartphones. Previously, improvements to the site's features and screen designs were conducted through external partnerships, which often delayed the reflection of user feedback. There was a recognized need for a more agile operational structure that could quickly adapt to user needs, allowing them to navigate the site intuitively without the need for manuals.

Key Factors for Adoption

The primary deciding factor for adopting TechTouch was its capability to enable in-house development led by field representatives. Its highly rated interface allows non-IT personnel to adjust user interface elements intuitively without requiring system modifications. Moreover, the comprehensive support system assisting from initial implementation to operational sustainability, alongside user communities sharing success stories from other companies, contributed to a sense of security regarding long-term use. Additionally, dedicated customer support representatives provide users with objective advice based on their expertise, significantly enhancing overall satisfaction.

Benefits Realized Post-Implementation

Following the adoption, various improvements were made to areas frequently queried by users regarding operations. Notably, the user experience concerning initial registration, product search, and purchasing paths was reassessed to address common stumbling blocks. The establishment of a system that allows for immediate implementation and modification of operational guidelines has improved the speed of these enhancements. As a result, users can now navigate from initial registration to order completion seamlessly, significantly improving the overall user experience.

Insights from Trusco Nakayama's Digital Promotion Department

According to Mr. Ikegami, Head of the Digital Promotion Department and UX Platform Development Office at Trusco Nakayama, "The Trusco Orange Book.Com Cross aims to become an essential infrastructure for manufacturing sites. Previously, even minor adjustments required a significant amount of time and costs, but with TechTouch's integration, we can now enhance user convenience promptly on our own. This has enabled us to establish a cycle of execution, verification, and improvement, allowing for adjustments based on user feedback and usage patterns. We will continue to accumulate small improvements to elevate user convenience further."

About Trusco Nakayama Co., Ltd.

Founded in Tokyo, Trusco Nakayama Co., Ltd. is dedicated to wholesaling professional tools essential for manufacturing and construction sites. Leveraging a unique logistics system and inventory strategy, the company operates one of Japan's largest comprehensive sites for professional tools under the name "Trusco Orange Book.Com". Starting February 2025, they aim to enhance user convenience further with the fully operational Trusco Orange Book.Com Cross, allowing immediate inventory checks and orders from mobile devices.

Learn more about Trusco Nakayama

About TechTouch

TechTouch is a no-code digital adoption platform (DAP) that simplifies the creation and implementation of operational guidelines, reducing the burden on system administrators and promoting smooth user interactions with systems. By offering intuitive guidance and detailed analysis of user actions, TechTouch supports solutions to user problems, utilized by a wide range of enterprises from large corporations to startups, as well as governmental agencies, with over 10 million users recorded as of January 2026. Ranked No. 1 in the domestic market, TechTouch has received multiple accolades, including the Good Design Award, and is recognized as a J-Startup by Japan's Ministry of Economy, Trade and Industry. The company continues to focus on enhancing AI-powered DAP development to advance Japan's digital transformation and customer experience efforts.

Learn more about TechTouch