BON, The First Luxury Theme Park in the World
On
October 24, 2026, the highly anticipated
Beauty of Nature (BON) luxury theme park will officially open its doors at
VidantaWorld Vallarta–Nuevo Nayarit, Mexico. As the world’s first luxury theme park, BON aims to transform the traditional theme park experience by merging luxury with excitement, featuring stunning attractions, unparalleled hospitality, and a vibrant atmosphere designed for every generation.
A Bold Vision
Spanning an impressive investment of around
$1.5 billion, BON is not just another amusement park. It represents a new paradigm that integrates world-class entertainment, fine dining, and immersive environments that bring Mexico’s rich natural landscapes and mythology to the forefront. Rather than utilizing licensed franchises, BON has developed its own unique universe, complete with original stories and characters that resonate with the spirit of Mexico.
Soft Opening Details
The park's Soft Opening will be exclusive to VidantaWorld guests until its official public launch scheduled for
April 2027. During this phase, visitors will have the unique opportunity to experience the park’s offerings before they are available to the general public.
Five of the seven themed worlds will be partially accessible, each providing distinct attractions and activities:
- - Laguna Feliz
- - Celebration Lagoon
- - Crystal Star Plaza
- - Discovery Jungle
- - Adventure Valley
Guests can thrill at attractions such as the
The Rise of Soluma, which takes adventurers on a breathtaking ride as they glide through the treetops, or the exhilarating
Floresta Drop, which offers a heart-pounding free-fall experience from 40 meters up.
Dining and Entertainment
What sets BON apart is not just the exhilarating attractions; it’s also the rich, immersive dining experiences tailored for the whole family. From gourmet restaurants to casual dining options, every meal is crafted with care. Highlighting the park’s entertainment offering is a
Cirque du Soleil production,
LUDÕ, showcasing international performers in a captivating fusion of artistry and gastronomy in a custom-designed theater.
A Focus on All Generations
BON is designed with an all-generational approach in mind, ensuring that guests of all ages—from grandparents to grandchildren—find something to connect over. More than just attractions, the park features open spaces and communal gathering areas for families to relax and share special moments together. With a
deliberately limited capacity, visitors can enjoy the park at their own pace, avoiding overcrowding and long wait times.
A Commitment to Excellence
To realize its ambitious vision, BON has collaborated with some of the most esteemed ride engineering firms globally, including
Vekoma and
Intamin. Each thrill ride not only promises excitement but also reflects the highest standards of safety and innovation.
Future Developments
October 24 will mark just the beginning for BON. As the months unfold, visitors can expect new attractions and surprise experiences to be unveiled, ensuring that every visit is unique and extraordinary until the full launch in
April 2027.
About Grupo Vidanta
Grupo Vidanta, the creator of VidantaWorld, has built a reputable brand around luxury tourism, hospitality, and unforgettable entertainment experiences since 1974. Their expansive approach to travel and leisure includes diverse offerings across Mexico, making them a leader in the premium vacation sector. Visitor excitement is building as BON prepares to captivate the hearts of families from around the world when it fully opens its doors.
With its grand opening drawing near, the BON luxury theme park promises not just an adventure but a remarkable journey through the wonders of nature, culture, and shared experiences.
For further information, visit
VidantaWorld’s official site or find them on social media.