Academy Sports + Outdoors Expands with Eleven New Locations in Six States This Q3

Academy Sports + Outdoors Expands Retail Footprint



In an exciting development for outdoor recreation enthusiasts and sports fans alike, Academy Sports + Outdoors, a prominent sporting goods and outdoor retailer, is making significant strides with the opening of eleven new stores across six states in the third quarter of 2026. This expansion marks a pivotal move as the company aims to enhance its presence in the retail space while contributing positively to local communities.

New Store Openings


The new locations span a diverse range of regions, including St. Clairsville, Ohio; Kerrville, Texas; Celina, Texas; McAlester, Oklahoma; Lacy Lakeview, Texas; Fayetteville, Georgia; Roanoke, Virginia; Statesboro, Georgia; Granbury, Texas; Millington, Tennessee; and Fairview, Texas. Each new store is expected to create over 650 job opportunities, providing a much-needed boost to local employment.

According to Eric Friederich, Senior Vice President of Retail Operations, "Our strategic growth reflects both the strength of the business and our commitment to the families and communities we serve. We’re proud to partner with local nonprofit organizations to support children and families, creating opportunities for fun and connection."

Community Involvement and Donations


As part of their commitment to corporate social responsibility, Academy has pledged a substantial donation of $65,000 to local nonprofit organizations, aimed at benefiting more than 200 children. During the store openings, the company hosts special events, including family-friendly entertainment, exclusive deals, and exciting giveaways. Notably, local football star CJ Goodwin surprised young athletes at the St. Clairsville store opening with a $5,000 shopping spree, demonstrating Academy's dedication to nurturing local talent and community spirit.

In Kerrville, Texas, the company also partnered with Big Brothers Big Sisters to provide a similar shopping opportunity. Additionally, they made contributions to the Kerrville Public School Foundation and Kerr Together, reinforcing their role as a positive force in the community.

History of Support


Academy Sports + Outdoors has a history of supporting communities in need, as evidenced by their efforts following the devastating floods in Central Texas in 2025. The company worked diligently to aid local recovery efforts, contributing $250,000 towards the Kerr County Flood Relief Fund, planning water distribution, and supporting frontline response teams, all of which underline their commitment to being a reliable community partner in challenging times.

Commitment to Customer Experience


This expansion is not merely about growing the number of physical stores; it also focuses on enhancing the overall shopping experience. The recent introduction of the myAcademy Rewards Mastercard and an improved rewards program highlights Academy's focus on providing value to customers, ensuring that shopping remains rewarding and enjoyable.

Each Academy store promises a unique experience for families seeking sports, outdoor equipment, camping gear, apparel, and more from renowned brands at competitive prices. With options for same-day delivery and various customer services like bike assembly and equipment testing, navigating the shopping experience has never been easier.

Embracing Growth and Innovation


Since 2022, Academy has opened over 60 new locations, driven by a desire to reach more consumers in both existing and new markets. The retailer continues to invest in its infrastructure and technology to ensure that shopping is convenient, inclusive, and centered around the needs of customers. Key brand partnerships with names like Nike, FootJoy, and YETI position Academy as a go-to destination for outdoor and recreational gear.

As Academy Sports + Outdoors continues to grow, they remain committed to providing "Fun for All" while fostering meaningful community connections. This culturally embedded philosophy has enabled them to resonate deeply with consumers across the United States, all while maintaining a focus on value and access.

Stay tuned for more updates on Academy's ongoing expansion and community initiatives as they work to redefine the shopping experience within the sporting goods sector.

Topics Consumer Products & Retail)

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