#Japan #Tokyo #VO5 #MADEIN #MASHIRO

VO5's Hairstyle Management Campaign with MASHIRO

In an exciting collaboration with the global girl group MADEIN, VO5 has announced the launch of the `#HairstyleManagementForFunDays` campaign. Featuring MASHIRO, the leader of MADEIN, this campaign emphasizes the importance of maintaining impeccable hairstyles throughout various events and outings.

Campaign Overview

Starting from October 1st, 2025, the campaign introduces a fresh take on the concept of "hairstyle management," inspired by the K-Pop idol phenomenon of "expression management." The campaign aims to underline how VO5's remarkable hold can empower fans to have fun without worrying about their hair. MASHIRO will showcase the unique benefits of this hairstyle management product through her powerful performances and expressive style, ensuring that even during energetic dance routines, her hair remains flawless.

To participate in the campaign, fans can follow VO5's official X account (@VO5_japan) and repost the campaign's official tweets from October 1st until November 30th, 2025. By doing so, they can enter to win exciting hairstyle management support items. Moreover, a limited-edition VO5 hair spray featuring a 20g mini spray designed with MASHIRO's branding will be available for purchase, providing perfect hair support for the autumn-winter event season.

Enhancing the Campaign Experience

VO5 aims to help individuals preserve their hairstyles for longer, enabling them to fully enjoy their special moments without the worry of frizz or manageability issues. The campaign encourages everyone to embrace their unique hairstyles, no matter the challenge arises from weather or activity.

Important Dates

• - Application Period: October 1 (Wednesday) 10:00 - November 30 (Sunday) 23:59
• - Participation Method: Follow the official VO5 account on X and repost the designated campaign post to complete the application.
• - Campaign URL: VO5's Official X Page

Prizes

Multiple lucky fans will receive exciting Hairstyle Management support items throughout the campaign. Keep an eye on VO5's posts for more details!

Web Commercials

Accompanying the campaign is a series of engaging social media video ads featuring MASHIRO. These clips illustrate how VO5 maintains perfect hairstyles even during vigorous dance performances, integrating MASHIRO's own words and handwritten comments. The ad demonstrates the strong holding power of VO5 through real-time performances, allowing viewers to witness firsthand the effectiveness of the product.

• - Watch the Campaign Videos:

- Hairstyle Management A Edition
- Hairstyle Management B Edition
- Fringe Keep Edition

• - Release Date: October 16, 2025

MASHIRO's Background

MASHIRO serves as the leader of the global girl group MADEIN, which debuted in Korea in 2024. Hailing from Tokyo, she ventured into modeling and stage performance since the age of 12. MASHIRO gained attention as a trainee at a major Korean agency and through her participation in the survival program "Girls Planet 999." She later debuted in the global group "Kep1er" in 2021 and currently shines as a central member of MADEIN.

VO5 Product Overview

• - VO5 Super Keep Hair Spray - Extra Hard

1. Keeps hairstyles intact even on rainy or windy days.
2. Dries without stickiness and won't turn white after drying.
3. Contains five types of Vital Oils for hair care: jojoba seed oil, sunflower seed oil, avocado oil, hazelnut seed oil, and lavender oil.
4. Available in various fragrances to fit personal preferences.

Since its launch in Japan in 1966, VO5 has established itself as a trusted name in hair styling, giving people the confidence to express their unique styles comfortably and professionally.

For Customer Inquiries: For product-related questions, customers can contact the Sunstar customer support center at 0120-008241 (weekdays only, 9:30 AM - 5:00 PM, excluding weekends and holidays).