#Japan #Osaka #Ondeoma #PIC Variable #Variable Printing

OnDeoma Introduces PIC Variable Printing System

OnDeoma Inc., headquartered in Osaka, Japan, has recently initiated the deployment of its innovative cloud-based variable printing system known as "PIC Variable" tailored specifically for marketers and businesses. This cutting-edge technology aims to simplify the personalization of direct mail (DM) and promotional materials, allowing companies to engage with their customers on a more individualized level without the need for specialized knowledge.

Meeting the Needs of Modern Marketers

As many marketers struggle to personalize messages for their clients while facing multiple challenges, there has been a significant shift towards printed media amid stagnant email and LINE engagement rates. Numerous organizations are reconsidering the value of paper DMs but often encounter significant obstacles:
1. Cost and Timeline Challenges:
Marketers frequently find that outsourcing personalized DMs—incorporating unique product images and coupons—is prohibitively expensive and time-consuming, leading to poor cost-effectiveness.
2. Expertise Gap:
Companies often lack in-house personnel proficient in desktop publishing software like Illustrator, which discourages them from managing print projects internally.
3. Effectiveness Measurement Issues:
Traditional paper DMs tend to become "send-and-forget" projects, leaving businesses in the dark regarding who engages with their content and when, unlike the detailed analytics available through digital marketing.
4. Proofreading and Data Management Hurdles:
Relying on email attachments for data updates and proofreading increases the likelihood of oversight and errors, resulting in ineffective marketing campaigns.

Interestingly, the open and readership rate of personalized DMs is reported to be around 74.3%, highlighting the potential success of this medium which too many companies have yet to fully leverage.

Why Marketers Should Embrace Variable Printing

The launch of PIC Variable is driven by important market and regulatory trends.
1. Rising Costs of Digital Advertising:
As digital ad expenses continue to soar, paper DMs are increasingly recognized for their effective customer targeting and impressive open rates. The challenges of needing expertise and the inability to measure impact have kept many firms from utilizing this valuable resource—challenges which PIC Variable explicitly addresses.
2. Registration as a Subsidized Tool in the Digitalization and AI Support Program:
PIC Variable is listed as a qualified tool under the Digitalization and AI Support Program 2026, enabling participants to receive a subsidy covering half of the implementation costs. For those opting not to utilize the subsidies, affordable plans starting at just ¥18,000 per year enable flexibility based on individual needs. Potential users are encouraged to explore a 31-day free trial to experience the benefits firsthand.

Features of PIC Variable

PIC Variable seamlessly integrates customer data in Excel or CSV format with PDF design layouts in a browser, offering an automated solution for generating print data. This system can significantly reduce production time by up to 90%.

• - No Dedicated Software Required:

With no need for Adobe software, users can intuitively navigate through the browser-based design editor, making it easy for temporary staff or new hires to begin working right away.

• - Tracking QR Codes to Measure DM Impact:

The system automatically generates QR codes with unique tracking IDs on individual DMs, allowing businesses to analyze engagement in real time. This brings the efficiency of digital marketing analytics to the world of paper DMs.

• - Comprehensive Variable Functionality:

Key features such as automated address typesetting, image substitution, and individual QR code generation, alongside new capabilities for variable output of tables and graphs in version 1.14.0, enable tailored communication. This versatility allows for the effective production of various items, from DMs to tickets and promotional materials.

Industry Applications and User Feedback

OnDeoma reports that PIC Variable has found success in various sectors including retail, finance, and automotive. Retailers can engage dormant customers through tailored DM campaigns, while financial institutions can automate personalized communication based on contract details. Automotive dealers can enhance customer interactions by integrating relevant visuals into their marketing materials.

With an impressive user satisfaction rate of over 90% and the ability to cut production efforts dramatically, PIC Variable has garnered praise as a quality solution integrating ease-of-use with professional-standard outputs.

About OnDeoma Inc.

Established in 2007, OnDeoma has a substantial track record, having implemented its systems in over 5,000 organizations throughout the printing industry. The company has consistently received accolades, including a Double rating in the 2024 SMB Selection, underlining its commitment to driving innovation in variable printing.

For inquiries and detailed information, please visit:
OnDeoma Homepage
Contact regarding PIC Variable

Company Information:

• - Name: OnDeoma Inc.
• - Headquarters: RISE88 Building, 7F, 1-1-10 Honjo Higashi, Kita-ku, Osaka, Japan
• - Establishment Date: July 30, 2007
• - Capital: ¥20 million

With the launch of PIC Variable, OnDeoma is paving the way for a new era in personalized marketing communications.