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Experience the Flavors of Chugoku-Shikoku Region

Starting on June 17 and continuing until June 30, 2024, Seven-Eleven Japan is launching an exciting food fair titled 'Chugoku-Shikoku Umami Wonder Collection.' This initiative offers an exclusive taste of the Chugoku-Shikoku region through eight unique local delicacies that perfectly highlight the area's rich culinary culture. Each of these products is crafted using regional ingredients, allowing both locals and visitors to discover and enjoy the flavors that define this beautiful part of Japan.

Celebrating Local Ingredients

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is dedicated to promoting regional traditions through its 'Regional Fair' concept. By dividing the nation into eleven areas, the company is not only emphasizing 'local production for local consumption' but also promoting 'local production for diverse consumption,' aimed at broader regional engagement. Each area will showcase 6 to 10 exclusive items, crafted by collaborating factories that use familiar local dishes and ingredients.

This summer, the Chugoku-Shikoku fair will spotlight a selection of dishes that embody the area's nature, stemming from the Seto Inland Sea’s rich resources and mild climate. Here’s a look at some of the must-try offerings:

Highlighted Products

1. Komochi Konbu Onigiri

• - Price: ¥150 (tax included)
• - Available: June 17 onward

This onigiri features the beloved komochi kombu, typically found in Hiroshima, blended in a sweet soy sauce that pairs beautifully with rice.

2. Gudo Kasu Onigiri (Roasted Pork Egg Rice)

• - Price: ¥328 (tax included)
• - Available: June 17 onward

Inspired by Ehime’s soul food, this onigiri combines sweet and savory roasted pork, hearty egg, and creamy mayonnaise for a delicious and fulfilling bite.

3. Chilled Danton Noodles with Hot Egg

• - Price: ¥550 (tax included)
• - Available: June 17 onward

This cold version of Hiroshima’s popular spicy Danton noodles is perfect for hot weather, with a delightful balance of spice from chili oil and the numbing sensation from Sichuan peppercorn.

4. Nasu Somen (Eggplant Somen) with Shodoshima Olive Oil

• - Price: ¥598 (tax included)
• - Available: June 17 onward

Made with one of Japan's top three somen brands, Shodoshima somen, this dish is ideal for summer, featuring a chewy texture with a touch of sesame oil and eggplant.

5. Daisen Chicken with Grated Daikon and Ponzu

• - Price: ¥328 (tax included)
• - Available: June 17 onward

This dish features Daisen chicken stir-fried with vegetables and served with refreshing grated daikon and ponzu sauce for a light dish.

6. Ginger Tomato Medley

• - Price: ¥298 (tax included)
• - Available: June 17 onward

A vibrant combination of Kochi-grown ginger, tomatoes, and perilla, this side is perfect for pairing with sake.

7. Folded Hiroshima-style Okonomiyaki

• - Price: ¥358 (tax included)
• - Available: June 17 onward

Hiroshima’s iconic okonomiyaki has been crafted into an easy-to-eat format, folded into a delicious bite-sized portion ideal for various occasions.

8. Milk Pudding with Shirabura Milk

• - Price: ¥250 (tax included)
• - Available: June 17 onward

A decadent dessert made with Shirabura milk from Tottori, renowned for its rich flavor and exquisite creaminess, offering a taste of the local sweetness.

Encouraging Culinary Discovery

These local specialties not only highlight the unique tastes of the Chugoku-Shikoku region but also aim to foster appreciation and understanding of Japan's diverse culinary landscape. By providing easy access to these beloved dishes, Seven-Eleven Japan invites everyone to explore and celebrate local tastes. Whether you're a local resident or just visiting, you’ll surely find something to treasure in this gastronomic celebration.

Join us in savoring the flavors of the Chugoku-Shikoku region and take home a piece of its culinary heritage!

For more information, please visit Seven-Eleven Japan's official website.