Business & Pleasure Co. Secures $16 Million Investment for Expansion and Innovation

Business & Pleasure Co., known as B&P, is a prominent lifestyle brand that offers a unique blend of luxury outdoor products with a nostalgic charm. Recently, the company has announced a significant financial move, completing a minority growth investment of $16 million led by Silas Capital, a firm specializing in next-generation consumer brands. This investment is poised to accelerate B&P's growth trajectory and facilitate its expansion into new markets and product categories.

Founded in the summer of 2017 by Ollie Edwards and Lachlan Leckie, Business & Pleasure Co. has made a name for itself by transforming outdoor living products—most notably beach umbrellas—into elegant and functional outdoor accessories. The brand effortlessly combines classic elegance with modern usability, appealing to both casual beachgoers and high-end hospitality designers. Today, B&P has established a robust direct-to-consumer sales model, complemented by a growing network of wholesale partners, including over 400 retailers worldwide.

Growth Initiatives Post-Investment

With this new round of funding, Business & Pleasure Co. plans to implement three main initiatives:

1. Trade & Hospitality Sales Expansion: B&P aims to broaden its product assortment and enhance its design capabilities to increase market share. The company has already partnered with prestigious hotel brands such as Four Seasons and Soho House, which allows it to penetrate further into high-end hospitality markets.

2. Direct To Consumer Investments: The company is also focusing on elevating its brand marketing efforts, which includes a collaboration with model and designer Elsa Hosk. A significant part of this strategy involves expanding their e-commerce presence and opening new retail locations both nationally and internationally, enhancing customer engagement and accessibility.

3. Margaritaville License Program: B&P is committed to enhancing its Margaritaville line, leveraging existing brand recognition to penetrate new markets. The company plans to strengthen its initiatives on platforms like Amazon while forging relationships with national retailers.

Vision for the Future

Ollie Edwards, co-founder and president of B&P, expressed pride in the company’s journey and its new partnership with Silas Capital. He emphasizes that the collaboration represents a crucial step towards B&P’s next phase of growth, reflecting a deep commitment to redefining outdoor living experiences. Silas Capital’s partner, Brian Thorne, echoed this sentiment, praising B&P for its dedication to craftsmanship, bespoke design, and market differentiation. They see immense potential in the brand’s evolving portfolio and its capacity to capture a greater share of the outdoor lifestyle market.

A Unique Place in the Market

Business & Pleasure Co. stands out in a competitive landscape, known for its distinct identity and quality products that resonate with modern consumers. Grounded in a philosophy that prioritizes creativity and excellence, B&P has evolved from a mere umbrella project to a leading name in outdoor furniture design across multiple countries.

As Business & Pleasure continues to build on its legacy, the company remains focused on enhancing its product offerings and connecting more deeply with customers who appreciate the fusion of functionality and aesthetic appeal in outdoor living spaces.

For more information about Business & Pleasure Co. and to explore their product range, visit their website.