#China #Guangzhou #Xuelei Museum #Perfume Culture

The Grand Opening of Xuelei Fragrance Museum in Guangzhou

On July 9, 2025, the Xuelei Fragrance Museum officially opened its doors in Guangzhou, China, marking a significant milestone for the global fragrance industry. This museum is recognized as the largest of its kind in the world and aims to enhance China's growing presence in the international perfume market.

Spanning over 7,000 square meters, the architectural design of the museum draws inspiration from a blend of snow-capped mountains and perfume distillation devices. The exterior features a unique red brick facade with a handcrafted finish, symbolizing the dedication of the Xuelei Group to technical perfection and artisanal precision.

The Xuelei Fragrance Museum is not just a place to exhibit scents; it aims to educate visitors about the world of fragrances and offer a deeper understanding of perfume culture. The museum seamlessly integrates smart technologies with over 300 rare and unique scents, creating an engaging interactive experience. Guests are invited to explore the dynamic world of fragrances through sensory stimulation, compelling narratives, and multidimensional perspectives that make the realm of scents deeply tangible and immersive.

A prestigious inauguration ceremony was attended by leaders and representatives from several prominent global fragrance houses, including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas. These companies played a pivotal role in the establishment of the museum. Weng Zhenguo, the chairman of the Xuelei Group and the museum's founder, reflected on nearly three decades of the company’s innovative journey in the fragrance industry. He expressed heartfelt gratitude to his team and partners, sharing his vision for the future of perfume in China.

The Xuelei Fragrance Museum stands not just as a cultural monument but as a catalyst for innovation throughout the fragrance sector. It is officially dedicated to the discovery and revival of traditional Chinese scent culture, serving as a global bridge for dialogue between Eastern and Western fragrance traditions. This ambitious project intends to foster an environment of innovation by connecting academia, industry, and research, effectively cultivating the next generation of fragrance experts.

By concentrating resources from various brands and streamlining the supply chain, the museum also aims to empower Chinese fragrance companies to compete on an international level confidently and aspire to become renowned brands.

In the future, the Xuelei Fragrance Museum plans to deepen its understanding of traditional Chinese perfume culture while embracing leading global perspectives. Through the art of scent, it seeks to intertwine tradition with innovation, showcasing a new cultural bridge between the East and the world.

Founded 30 years ago, Guangzhou Xuelei Cosmetics Co., Ltd. specializes in fragrance development and manufacturing, providing integrated solutions that enhance scent innovation and the global brand experience.

For more information, visit the official website at Xuelei or follow the museum on Instagram: XUELEI FRAGRANCE MUSEUM. You can also contact them via email at [email protected] The museum is located at No. 1633, Beitai Road, Baiyun District, Guangzhou, China.